| The writing skills used most often by all types of workers include email and presentations with visuals, such as PowerPoint.((TRUE)) |
| Writing skills have decreased in importance in today’s business environment as most matters can be handled successfully with automated form letters.((FALSE)) |
| The costs of poor communication include lost goodwill.((TRUE)) |
| A document’s poor organization or writing style can make it difficult for the reader to understand the message.((TRUE)) |
| The best way to keep an audience involved in a presentation is to make them guess what the presenter wants to convey.((FALSE)) |
| Josh answers a customer phone call which involves a billing complaint. He then follows up by sending the customer a claims adjustment. This is an example of internal communication.((FALSE)) |
| An annual report prepared for stockholders may have more than one communication purpose.((TRUE)) |
| Larissa, a director of human resources, is writing an email to employees informing them about changes to the company benefits package. She will best engage her audience by emphasizing how the changes will improve the company’s profitability.((FALSE)) |
| Which form is an example of verbal communication?((tweets)) |
| Duncan, a web developer, recently gave a presentation on online discourse and its ethical implications. The presentation was a huge success, mainly because Duncan maintained the audience’s attention through interesting nonverbal communication. What is a form of nonverbal communication that Duncan might have used in his presentation?((graphics)) |
| Which statement about communication skills at entry-level jobs is true?((Communication skills are required for persuading others and adapting information to particular audiences.)) |
| Which type of skills consistently rank first among the qualities that employers look for in college graduates?((communication)) |
| According to the survey conducted by the National Commission on Writing, __________ is a writing responsibility that all employees have.((emailing)) |
| According to the survey conducted by the National Commission on Writing, __________ functions are the least likely to be outsourced by organizations.((communication)) |
| What does research indicate is a clear benefit to educated workers considered among the top in writing skills, compared to workers considered among the bottom in writing skills?((earn more on average)) |
| Which statement is true about writing skills required at work?((Almost every entry-level professional requires good communication skills.)) |
| What is an example of an internal audience for written communication at work?((subordinates)) |
| What is an example of an external audience for written communication at work?((a potential employee)) |
| Aziz works at Architectural Consulting in Boston. He recently gave a presentation on "The Principles of Sustainable Design" to the members of his team, the sales team, and the marketing team. He also showed the presentation to his superiors before making a few changes and presenting it to the firm’s customers. The external audience for Aziz’s presentation includes((the customers.)) |
| Fuyuko, a marketing planner for Glamour Time Cosmetics, needs to give a presentation to her superiors about the launch plan for a new line of organic lipsticks. Once she receives approval, she will share details of the launch with distributors, clients, and retailers. She will also then present the plan to the press to spread word about the new lipstick line. Who among the following would be included in Fuyuko’s internal audience?((superiors)) |
| Santos, a production manager at a small manufacturing company, has written a report for the organizational director on the types of equipment upgrades needed to accommodate a new line of products. Along with the report, Santos has also sent a memo explaining why he forwarded the document to his boss. The accompanying document is called a((transmittal.)) |
| Which document is used for performance appraisals, salaries, and hiring?((job description)) |
| Tracee, an analyst at a major print media company, is preparing a document on the problems faced by the industry during a recent period. In the report, she explains that increased competition from more agile digital competitors and declining advertising revenues pose major challenges for the future. Which document is Tracee preparing in this scenario?((quarterly report)) |
| Chloe, a communications manager at an insurance company, needs to evaluate her team members' work for the last financial year. She plans to prepare a report on the evaluation of objectives they helped achieve. In this scenario, Chloe is preparing a(n) __________, a type of __________ document.((performance appraisal; internal)) |
| A memo of congratulations is written to((employees who have won awards or been promoted.)) |
| A claims adjustment granting a customer request to be given credit for defective goods is a document written for what primary purpose?((to inform)) |
| Which statement is true regarding the purposes of organizational writing?((Most organizational messages have multiple purposes.)) |
| Which description is a characteristic of good writing?((It follows widely accepted practices.)) |
| Which statement about good business and administrative communication is true?((It represents messages that are free from errors in spelling and grammar.)) |
| Which statement about conventions in business writing is true?((They are widely accepted practices.)) |
| Which strategy is a key to using conventions effectively?((remembering that conventions always need to fit the current situation)) |
| Which strategy will improve business communication by saving the audience’s time?((using forecasting statements to organize a message)) |
| When you convey information in which the audience’s reaction will be neutral, this is considered a(n)((informative message.)) |
| Bradley just accepted a new job at a competing firm, which pays much better than his current sales position at a small family-owned business. He composes a formal letter of resignation, which he plans to give to the company owner tomorrow morning. In this scenario, the company owner represents what type of audience?((primary)) |
| Which message recipient has the power to stop your message and control whether it reaches the intended audience?((gatekeeper )) |
| What is a good strategy for communicating in writing with multiple types of audiences?((Keep the core message consistent.)) |
| Melanie must contact all customers who have purchased the Happy Time Baby Swing. The recent model has a defective support bracket, which requires immediate replacement to ensure safe usage. What strategy is most appropriate for Melanie in analyzing this rhetorical situation?((Analyze her audience as members of a group.)) |
| What is an example of a demographic audience characteristic?((age)) |
| Which audience characteristic will likely be most important in messages designed to persuade?((values)) |
| Randall, the plant manager, must inform the plant’s 500 employees about pending layoffs. While he knows the audience will be hostile, Randall hopes to persuade them that this is the only way to prevent a total shutdown. In this situation, what is a suggested communication strategy for Randall?((Begin his message with areas of common ground shared with the audience. )) |
| As a business communicator, what information is least likely to be an important consideration in formulating your message?((the speaker’s psychographic profile)) |
| Which is one of the five questions that should be asked when analyzing business communication problems?((What information must your message include?)) |
| Which action should be followed to effectively analyze business communication problems?((ensuring that benefits are well adapted to the needs of the audience)) |
| During a department manager’s meeting, Devon proposes consolidating two existing departments into one. What strategy will be most effective in making his proposal more convincing to his audience?((Phrase benefits of his proposal in you-attitude.)) |
| What is an effective technique for overcoming potential obstacles in a persuasive message?((Show how the audience will benefit when the action is complete.)) |
| What action describes a way to ensure ethical business communication?((using design and graphics to make content understandable)) |
| Choosing the appropriate channel to communicate helps businesses reach their target audience.((TRUE)) |
| Businesses need to build goodwill only with external clients and stakeholders.((FALSE)) |
| Brendan is giving a presentation to clients on a new line of products. To reduce the distance between himself and his audience, he should talk about the audience’s feelings toward the company and its products.((FALSE)) |
| To build goodwill with content, arrange the information to meet the audience’s needs rather than your own.((TRUE)) |
| While conveying bad news messages, being straightforward always damages the speaker’s credibility.((FALSE)) |
| Positive emphasis can be created by putting the negative information in the middle of the message and presenting it concisely.((TRUE)) |
| When writing to people you do not know well outside your organization, it is good to address them by their first names to build a professional relationship.((FALSE)) |
| When referring to people with disabilities or conditions, it is preferable to name the person first, rather than identify them by their condition.((TRUE)) |
| When you produce a business document with photographs, the completed documents should show exactly 50 percent men and 50 percent women.((FALSE)) |
| Phone calls are an appropriate platform for business communication when tone is an important part of the message.((TRUE)) |
| Which statement about goodwill in business communication is true?((Goodwill helps to create less staff turnover.)) |
| Marketers at Annie’s Organic Dairy decide to tweet about the fresh peach ice cream flavor available now for a limited time. In this example, Twitter represents what element of communication?((sender)) |
| What process refers to the computer-assisted examination of text to understand its meaning?((channel selection)) |
| Selecting an oral or visual communication channel makes it easier to((deliver complex data.)) |
| What doesyou-attitude primarily focus on?((emphasizing the audience's point of view)) |
| Revisions foryou-attitude often_________blank because the revision is more specific and has more information.((increase the length of sentences)) |
| Wordiness in communication generally refers to((having more words in a sentence than the meaning requires.)) |
| Quinn works as a customer service representative at Quality Autos. She writes a letter to a customer who has recently become a member of the lifetime service club. Which introductory statement should Quinn use to best illustrateyou-attitude?((You are now a lifetime service club member at Quality Autos!)) |
| Which statement about enhancing customer relationships through communication is true?(("I" suggests that you are concerned about personal issues.)) |
| While applyingyou-attitude, passive verbs should ideally be used while((reporting bad news or limitations.)) |
| Tony is the owner of a sporting goods store. He interviews 10 people for the post of store manager and eventually selects Anya. Tony emails Anya to let her know that she has been selected for the post. Which statement willbest convey this information throughyou-attitude?((You have been selected for the post of store manager.)) |
| Which statementbest exemplifies the use of impersonal expressions?((Incentive plans for all employees have been canceled.)) |
| What strategy is suggested for organizing information that builds goodwill?((Use headings and lists so readers can find key points quickly.)) |
| Which communication strategy best demonstrates ayou-attitude for an international audience?((Include phases such as “we all believe.”)) |
| What is a suggested technique for creating positive emphasis in a message?((justifying the negative information in the message by giving a reason)) |
| Which examplebest illustrates a sentence with a hidden negative?((Please be patient; the service outage will be resolved as soon as possible. )) |
| Which statement about creating positive emphasis in a message is true?((Linking a negative element to a benefit is good only when the audience acknowledges it as a benefit.)) |
| While adding positive emphasis to a message, negatives should be placed in the_________blank to deemphasize the negative.((middle of the message)) |
| Jamal is a team leader at a direct mail advertising company. He was asked to write a progress report on a client’s recent campaign. Although Jamal’s team did not deliver all the mailers on time, he plans to communicate this to his boss using positive emphasis. Which statement should Jamal use to deliver this information with a positive tone?((We have completed more than half of the deliveries and will complete the rest by the end of the week.)) |
| What is a negative word with a negative connotation?((deny)) |
| Which example uses double negatives?((Never fail to reach your sales targets.)) |
| Which example contains a hidden negative?((We hope the products you ordered have been delivered to you.)) |
| What is an effective way to check for positive emphasis?((Recognize that it should not be so overdone that it has become insincere. )) |
| What was a result of the research conducted by Martin Seligman for the life insurance industry?((It showed that optimistic salespeople sold more insurance than pessimistic salespeople.)) |
| Emilee is a pharmaceutical sales rep. She receives an email from her boss stating, "All salespeople must send their sales report by the end of the day." Emilee is not happy about how this statement is phrased. The most likely reason for her unhappiness is that the way the statement is phrased is((impolite.)) |
| What is a desirable tone for business writing?((confident)) |
| Celia is the customer relationship manager at a designer clothing store. She is drafting a letter to Teresa Parker, a new client. Celia wants to inform the client that she will receive a 40 percent discount on purchases during her birthday month. Which salutation should Celia use to address this client?((Dear Ms. Parker)) |
| Which of the following examples illustrates the lowest level of politeness in a message?((Submit your campaign report by Friday at the latest.)) |
| Which statement about bias-free language is true?((It can help avoid lawsuits. )) |
| What is the most acceptable gender-neutral group term to refer to individuals with Central and Latin American backgrounds?((Latino)) |
| What is an example of a nonsexist job title?((flight attendant)) |
| Which job title contains gendered language?((fireman)) |
| In official communication, when addressing a woman you don't know well, it is better to((use "Ms." as the courtesy title.)) |
| Regarding nonsexist language, which statement about courtesy titles for women is true?((If a woman types her name in a certain way, use the title she designates to herself to address her.)) |
| When a person writing a message knows neither the name nor the gender of the reader, the message writer should((use a general group to which the reader belongs.)) |
| Raegan is writing an email to the hiring manager of a publishing company, explaining why she would make a good candidate for an open internship position. Raegan does not know the name or the gender of the manager. Which salutation is most appropriate for Raegan to use in her letter?((Dear Hiring Manager)) |
| What strategy is most effective when trying to eliminate gendered generic pronouns?((using plural nouns or pronouns)) |
| When talking about people with disabilities, use language that((names the person first.)) |
| To make language nonracist and nonageist, the best approach is to((refer to a group by the term it prefers.)) |
| Lee, the owner of a financial consulting firm, plans to announce several renovations to make the company offices more accommodating to employees with visual, hearing, mobility, or cognitive impairments. Which announcement made by Lee is bias-free?((We are installing new accommodations for all employees with disabilities.)) |
| When relying on electronic messaging platforms, what is important to keep in mind?((Informality is always preferred.)) |
| Phone calls are a good choice for business communication under what circumstances?((The matter is not time sensitive.)) |
| What technique is considered best practice for sending effective business emails?((Incorporate all caps, underlining and emoticons to increase readability.)) |
| Elaina is responsible for maintaining PartyTime Rental’s Facebook page. She reads a lengthy complaint from a customer who says her party was ruined because her order was delivered late and contained the wrong color table linens. Elaina plans to contact the delivery team and the set-up crew to find out what actually happened. Meanwhile, what action should Elaina take?((Respond by posting about the thousands of satisfied customers that PartyTime has served.)) |
| Twitter is likely a good channel for which business communication situation?((Sharing positive stories about company products in use.)) |
| An informative message has the primary purpose of de-emphasizing any negative elements.((FALSE)) |
| The length of an informative message depends upon your communication purposes, among other considerations.((TRUE)) |
| An informative message must reference audience benefits to be effective.((FALSE)) |
| Adding an informational hook such as a coupon can help standard informational messages build goodwill for your organization.((TRUE)) |
| Receiving too much information from a company is appreciated by most consumers.((FALSE)) |
| A good strategy for organizing an informative or positive message is to begin with the good news.((TRUE)) |
| It is important to highlight information in a subject line if the information is neutral or negative.((FALSE)) |
| A way to ensure that an email gets read is to use important information in the subject line.((TRUE)) |
| A goodwill ending to an email should include your regards to the reader’s family.((FALSE)) |
| To summarize a document, it is best to begin with some supporting evidence or the details of a message.((FALSE)) |
| What is an example of a positive message?((offering details to employees about the insurance benefits that a company offers)) |
| Which statement about informative messages is true?((They can eliminate future messages on the same subject.)) |
| Which example would be classified as an informative message?((distributing the minutes of a meeting to all members of the meeting)) |
| What is a primary purpose of an informative message?((to have the receiver view the information positively)) |
| Cyndee is a customer relations manager at Westport Bank. She needs to write to a customer to let him know that his application for an increase in his credit limit has been approved. In her message, she includes brief information about the company's history and testimonials from other valued customers. What is the secondary purpose of including this additional information?((building a good image of her organization)) |
| Delores must send in her smartphone to the manufacturer for repair. When it arrives at the customer service department, she receives an email confirming its receipt and stating that the repair is covered under her warranty. What is the primary purpose of the email that Delores receives?((to provide information and good news to Delores )) |
| Almost all informative and positive messages should focus on((benefits to the audience.)) |
| What is an effective way to develop audience benefits in informative and positive messages?((employ you-attitude)) |
| Informative and positive messages do not need benefits when((the benefits make the audience seem selfish.)) |
| It is not necessary to include benefits in positive and informative messages when((presenting factual information only.)) |
| Which statement about using stories in informative messages is true?((They enable people to put facts in context.)) |
| Which statement about information overload is true?((It makes people block or filter out emails they should read.)) |
| Positive and informative messages should emphasize benefits when((presenting benefits that may not be obvious.)) |
| Why is it essential to include benefits in a message about a policy change?((It helps ensure that recipients will understand and support the change.)) |
| Using a story to frame benefits in a business message is a strategy employed to((put facts into context.)) |
| Janna owns a specialty spice store. She emails her customers regularly to tell them about new product offerings and gift ideas. What other information would most entice customers to open these emails and build goodwill for Janna’s business?((winter soup recipes)) |
| Jeep encourages owners to post videos to its “My Jeep Story” social media sites and show their vehicles in beautiful landscapes around the globe. One company-generated post shows Jeep donating to the USO in honor of this customer group. The company is using what strategy to communicate the benefits of owning a Jeep?((telling a story)) |
| Which statement about using humor in business communications is true?((It can help increase the chances that a message is read or heard.)) |
| Which strategy will make a response to a customer complaint more positive?((Show that you are listening and want to resolve the problem.)) |
| What should senders keep in mind when expressing gratitude in an informative message?((It needs to be specific.)) |
| When using a basic pattern of organization in an informative message, you should((understand the rationale behind the pattern.)) |
| Generally speaking, an informative and positive message should begin with((the most important information or good news.)) |
| How should negative information be presented in informative messages?((It should be stated as positively as possible.)) |
| Which strategy should be used when creating subject lines to help ensure that an email is read?((Name drop in the subject line to make an appropriate connection.)) |
| What is thebest subject line for a neutral or positive message from a supervisor to their subordinates?((Points to Be Discussed in the Next Meeting)) |
| Malik is a publicity director for a transnational consumer electronics consortium. He has produced the company’s annual report for 2022 and now intends to distribute it to the principal corporate stakeholders. What is the most appropriate subject line for an email message with the report attached?((2022 Annual Report)) |
| What is a good strategy for ending a lengthy but routine email?((Summarize the basic point.)) |
| A goodwill ending for an informative business message should focus on((the business relationship between parties. )) |
| Which statement about a goodwill ending in positive and informative messages is true?((It should show you see the reader as an individual.)) |
| What is the best example of a goodwill ending in a positive business email?((I am looking forward to receiving more orders from you.)) |
| The last paragraph of a message written to one specific person should((fit only that individual specifically.)) |
| As the bank’s branch manager, Johan is writing to a client about a business expansion loan for her small company, the Gooey Gourmet. What is thebest example of a goodwill ending for this informative message?((I look forward to seeing the expansion of the Gooey Gourmet.)) |
| The purpose of a transmittal message is to((explain what you are sending to someone. )) |
| What should be the first element appearing in a transmittal message?((description of what is being sent)) |
| Which statement about a transmittal message is true?((It should include information that would help the reader understand the document.)) |
| Which practice should be used when summarizing a message?((Start with the main points and then move on to explaining supporting material. )) |
| Charlene’s boss asks her to summarize an internal meeting that some team members had to miss. Which element is least important for inclusion in Charlene’s report?((the length of the meeting)) |
| Austin is a real estate agent who must submit two competing offers to his client. In addition to the official documents, Austin includes a message telling his clients what he is sending, how to compare them, and the legal deadlines for their response. This additional information sent by Austin is a type of((transmittal message.)) |
| When summarizing a document for your colleagues or supervisor, it is best to begin with((the main point.)) |
| Reports that recommend action are persuasive messages.((TRUE)) |
| Common errors that weaken arguments in a message are known as logical fallacies.((TRUE)) |
| When consumers decide to buy products or services, they are guided exclusively by logic; emotional appeal has no place in purchasing decisions.((FALSE)) |
| When you know that the audience does not feel any resistance to doing as you ask, you should use a problem-solving pattern as a persuasive strategy.((FALSE)) |
| Direct requests do not need to include audience benefits to be effective.((TRUE)) |
| In complicated direct requests, avoid anticipating possible responses because they will confuse the audience.((FALSE)) |
| Common grounds in a message to a larger audience is based on a respect for and sensitivity to the audience’s position.((TRUE)) |
| Help keep an audience from ignoring a deadline by showing that acting now will save time or money.((TRUE)) |
| A primary purpose of a fund-raising appeal is to build a good image of the organization.((FALSE)) |
| What is the primary purpose of a persuasive message?((to have the audience act or change beliefs)) |
| What is a secondary purpose of a persuasive message?((to build a good image of the communicator)) |
| On what should emotional appeal primarily depend?((values of the audience)) |
| Shaunna and her friends are debating over the kind of music that is most popular amongst their generation. Shaunna says that most of her friends love country music, so country must be the most popular. Which common logical fallacy has she committed?((hasty generalization)) |
| Credibility isbest described as the((audience's response to you as the source of the message.)) |
| Which strategy will cause you to be persuasive?((Negate emotional objections because they are unimportant.)) |
| The reasons or logic that a writer or speaker offers in a message is referred to as the((argument. )) |
| Annette works for an environmental organization and recently submitted a report on ways to curb climate. However, her report stated that the only way to curb climate change is by reducing energy consumption. Therefore, energy consumers are faced with two choices: to reduce energy consumption and curb climate change or not to reduce this consumption and increase climate change. Her manager gave her feedback on the report saying that there are several ways to tackle climate change. Which logical fallacy is illustrated in Annette’s report?((appeal to popularity)) |
| Deja recently gave a presentation to her company's board of directors about trade relations with Mexico. The presentation was visually appealing because it incorporated many images and videos. However, the board found her logic of quoting celebrity Selena Gomez’s opinion on trade relations with Mexico to be weak and irrational. Which logical fallacy did Deja commit?((appeal to authority )) |
| What is the best way to build one's credibility when you are not expert, high profile or well-known?((by being factual and reliable)) |
| As a long-time employee, Duncan has deep knowledge of the company’s capabilities and products. His recommendations are always based on solid evidence and experience. During a recent meeting with a new client, Duncan is asked to present the proposal and answer all the client’s questions, even though his supervisor is also present. Duncan’s value in this meeting is an example of((credibility.)) |
| Evelyn is an advertising executive for a clothing manufacturer. She is working on a presentation which introduces a new line of spring clothing. She knows that her presentation needs to include important statistics and figures to support her arguments. However, she intends to convince her audience, purchasers for a retail store that features “green” products, primarily by using emotional appeal. Which statement can best help Evelyn emotionally connect with this audience?(("We will use eco-friendly raw materials to help conserve the environment.")) |
| Which statement is true regarding persuasion and culture?((Organizational culture shapes which persuasive strategies will be most effective.)) |
| What does Daniel Pink's research indicate about motivators used at workplaces?((Carrot motivators decrease innovation and turn creative work into drudgery.)) |
| The most appropriate situation for a direct request pattern to be used is when((an audience is likely to agree easily to a request.)) |
| A problem-solving pattern should be used in a persuasive message when((logic is more important than emotion in the decision.)) |
| In which situation is a direct request pattern most likely to be successfully used?((when the audience may not read the entire message)) |
| In which situation is a sales pattern most likely to be used?((when the audience may resist doing as you ask)) |
| Which statement is true of threats?((They produce tension in a workplace.)) |
| Hanami is working on a wildlife sanctuary campaign and needs to collate progress reports from the fund-raising and communication departments. She has yet to receive the communication report from the communications manager, who is working on multiple projects and is currently facing a time crunch. Which statement provides the most effective direct request asking for the progress report?(("Please send the progress report for the communication part of the campaign by March 20.")) |
| When you expect no objections from an audience, you should use a(n)((direct persuasive request.)) |
| Which guideline should be followed when making a direct request?((Simply ask for what is needed in the message.)) |
| In written direct requests, it is recommended to((put the request in the subject line. )) |
| Arjun wants to obtain a newer version of a computer program he uses occasionally at the office. Considering this, what is the most direct way he can make this request to his supervisor?((Please provide the latest version of this computer program for my use.)) |
| In problem-solving persuasive messages, when you are explaining the solution to a problem,((start with a solution that the audience favors and show why it won't work before presenting your solution.)) |
| What strategy should be used in subject lines for problem-solving messages?((using a benefit that is likely to help the audience)) |
| Axel is concerned about an intersection near his business that has been the cause of a few minor accidents in the neighborhood, including one that injured an employee. Axel decides to ask the city’s Traffic Control Committee to place a stop sign at the intersection, but he is aware that they are not very receptive to inputs from local businesses. Which subject line for his message is most appropriate for this audience?(("Proposal to improve safety at intersection number 12")) |
| Renata works as an assistant editor at a publishing house in Manhattan. Since she resides 25 miles away from her workplace, she spends a lot of time traveling. As a result, she barely finds time to spend with her children. She intends to talk to her manager to ask if she could work from home a few days each week. What would be effective common ground for Renata to propose in solving this problem?((increasing productivity)) |
| Cadie must approve all travel reimbursement claims for everyone in the department. She is having difficulty with too many late reimbursement requests, which further delays the issuing of checks by the Accounting Department. In her communication to the staff, which message offers her audience a reason to respond to her request promptly?(("Send in expense reports by the 25th of each month to ensure your prompt reimbursement.")) |
| Which strategy most likely helps build emotional appeal?((stories)) |
| An orphanage recently held a campaign under the banner "Give today; help our tomorrow." The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and described the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which strategy did the organization use in their message?((emotional appeal)) |
| What is an example of an emotional appeal using psychological description?(("Imagine relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup.")) |
| Which guideline should be followed to create the right tone in a persuasive message?((Provide a reason for a request, which improves the tone. )) |
| Which point should be kept in mind while writing performance appraisals?((They should protect the organization and motivate the employee.)) |
| To be most effective, performance reviews should be((regular.)) |
| What is a form of direct marketing?((telemarketing)) |
| A good opener for a sales or fund-raising message will((provide a reasonable transition to the body of the message.)) |
| Anything the mind can conceive and believe, it can achieve. ‒Napoleon Hill. What kind of an opener to a message is this?((quotation)) |
| Which component of a message provides the logical and emotional links that move an audience from a first flicker of interest to the action that is wanted?((body)) |
| In a fund-raising message, the action close of the message must((make the action sound easy for the audience to perform.)) |
| In a fund-raising message, the action close of the message must((make the action sound easy for the audience to perform.)) |
| What describes a common type of P.S. (postscript) used in a direct mail letter or an email?((It restates points made in a message.)) |
| Amelie works for Earth Wise, a nonprofit organization. She is composing a letter to raise funds from supporters for a campaign on climate change. In the body of the message, she writes, "According to the Stanley Climate Reports, climate change will leave a billion people homeless by 2030." What does this statement in the body of the message offer logical proof for?((The problem of climate change deserves attention.)) |
| How should emotional appeal be used effectively in fund-raising messages?((using sensory details to help people connect to a cause)) |
| A persona in a message refers to the((character who allegedly writes the letter to make a message interesting. )) |
| What strategy is suggested for the most successful face-to-face persuasion?((Identify mutual interests.)) |
