| Accordion theory suggests that retail institutions go from outlets with specialized merchandises to wide assortment and stops.((True)) |
| The retail sector plays a key role in developed economies.((True)) |
| Retailers do not perform traditional business activities.((False)) |
| Climate change, pollution control, energy conservation, environmentally friendly ingredients and internal strategy are the main environmental factors affecting a retailer.((True)) |
| A candy store specializes in selling a wide variety of candy. It even sells brands that are hard to get elsewhere. This is an example of an activity performed by retailers to _____________((create value)) |
| Why is it imperative that manufacturers like HP and Procter and Gamble understand the operations of retailers?((To encourage retailers to offer and promote their products)) |
| In Retail Sector, Customers, Competitors, Suppliers & Distributors together form the Macro Environment for that Business.((False)) |
| The marketing environment consists of actor & forces that affect a company’s capability to operate effectively in providing products & services to its customers((True)) |
| __________ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.((Corporate social responsibility)) |
| The cash registers & laser scanners that can read a universal product code are known as____((Electronic point-of-sale (EPOS) system)) |
| The differences between service and product are listed below EXCEPT of((Flexibility)) |
| There are four main types of _____________ required to be a successful retail manager which are verbal and oral, written visual and non-verbal((Communication)) |
| Transaction costs are costs incurred after selling the products and providing services to the government((False)) |
| Aspects of visual merchandising that have most influence on consumers’ purchasing intentions are limited to color and presentation style((False)) |
| Which of the following is NOT an example of political risk?((Interest rates)) |
| The competition between the same type of retailers is called ______________.((intertype competition)) |
| Individuals delivering services always perform in exactly the same way((False)) |
| Different Products vary in _______________((Value & price)) |
| Personalized services are services that are tailored to unique needs of each individual customer((True)) |
| Shopping represents a basic form of consumer behavior, and retailers act as a mirror reflecting the multitude of consumer needs and desires.((True)) |
| _____________ is based on the idea that individuals avoid work and without intervention by management the workforce resists, so managers need to persuade staff, reward, even punish them((Theory X)) |
| Retailers are a key component in a supply chain that links manufacturers to consumers.((True)) |
| Most effective way of measuring productivity is to calculate ratios of resource to results((True)) |
| If a fall in price were anticipated, consumers might stockpile products to avoid the impact of lower prices((False)) |
| There are three elements under ____________ forces which are demographics, culture and consumerism((Social/cultural)) |
| Retailing offers entrepreneurial opportunities((True)) |
| Culture sets the rules by which a society operates & applies to all of the members of the given society((True)) |
| Demographic forces concern changes in products in terms of size & characteristics((False)) |
| Which of the following businesses would NOT be considered a retailer?((Procter and Gamble)) |
| There is an implicit, unwritten understanding between the employer and the employee that both parties have of each other through the ______________((Psychological contract)) |
| Appraisal system is the process used to assess employees’ performance against selected criteria, including, job satisfaction, personal development & work-related performance((True)) |
| Shrinkage increases retail costs & encourages sales((False)) |
| A _____________ is a business that sells products and/or services to consumers for their personal or family use.((retailer)) |
| The wheel of retailing theory states that new types of retailers begin as low-margin, low-price, and low-status operations but later evolve into higher-priced, higher-service operations, eventually become like the conventional retailers they replaced.((True)) |
| Store manager’s performance is measured on ____________ skills((Trading & management skills)) |
| Drycleaners, hair salons, and auto repair businesses are considered retailers.((True)) |
| Which of the following terms refers to the competition between the same types of retailers?((Intertype competition)) |
| Intermediaries are retailers which act as “middlemen” bringing Products produced in bulk by manufacturers to market so that consumers can buy smaller quantities((True)) |
| Convenience store is a local store selling a limited variety of products open for longer hours than other retailers((True)) |
| What is retailing?((It deals with the sale of products meant for personal use.)) |
| Different implications of selling different Products are:((a & c [ products vary in volume + in value and price])) |
| The following are examples of Economic Factors except:((Trade restrictions and tariffs)) |
| ___________ is a set of characteristics that identify socially acceptable patterns of behavior and social relationships within a given social group((Culture)) |
| The key skills a manager needs to communicate effectively are((All of the above)) |
| The marketing environment consists of actors & forces that affect a company’s to operate effectively in providing products & services to its customers((True)) |
| Retailer is the only type of business to ‘break bulk’((False)) |
| Retailers are involved in CSR initiatives through____________((all above)) |
| What is a retailer’s role in the supply chain?((Linking manufacturers to consumers)) |
| A retailer’s primary competitors are other retailers that:((use the same type of store format.)) |
| ____________ form a part of microenvironment that influences retail management decisions.((Competitors)) |
| Goods pass from manufacturer to the retailer then to wholesaler((False)) |
| Competitive advantage is the achievement of superior performance. To be a success a business can create a performance differential by being;. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A buying center may contain five people performing a number of roles. The role of the buyer is: ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| …………… provides a framework for a systematic examination of a business’s marketing environment. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the first stage in marketing planning process ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Fishbein and Ajzen model suggests that an attitude towards a brand is based upon a set of beliefs about brand’s attributes. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the consumer decision-making process the second step refers to:((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The model of the marketing planning process is useful as it provides a clearly defined path from the vision of what a business might be to the actual implementation. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a High-involvement situation the consumer is not seeking info but is a passive receiver. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Clear focus on specialist niche market is one of the …………of SWOT analysis. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Today retailers are brands themselves rather than distributors of manufacturer brands. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ............is useful for collecting information about customer buying habits through loyalty cards.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| .…………is the process by which companies distinguish their product offerings from competition. By developing a distinctive name, packaging & design, a brand is created. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ………….. provides a framework for a systematic examination of a business’s marketing environment. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| …………..are non branding merchandise sold in plain packaging with low price positioning ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 6 In the Marketing orientation companies focus on production methods before customer. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Blackwell et all. 2005). One of the roles performed in a buying center is the……… ,((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brand equity is the core product augmented by additional distinctive features which add values & deliver specific benefits its to its users. ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Clear focus on specialist niche market is one of the……………of SWOT analysis.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Competitive advantage is the achievement of superior performance. To be a success a business can create a performance differential by being:((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Fishbein and Ajzen model suggests that an attitude towards a brand is based upon a set of beliefs about brand’s attributes. ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In …………….problem solving the consumer requires a great product information and makes a detailed examination of alternatives ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a High-involvement situation the consumer is not seeking info but is a passive receiver. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the marketing orientation Companies focus on production methods before customer. ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Market penetration means: ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Market penetration takes existing products in existing markets((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing audit is a process of constant information gathering which serves in achieving the SWOT analysis. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing is more than advertising, promotion & sales people ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Production oriented companies get close to their customers so that they understand their needs and problems. ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Survival and safety are considered……………type of motivation. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| SWOT analysis consists of all of the following elements except: ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer of the product ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The following questions are the fundamental questions which form the starting point for the planning process EXCEPT; ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The model of the marketing planning process is useful as it provides clearly defined path from the vision of what a business might be to the actual implementation. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The personal influences affecting the consumer behavior are the following EXCEPT; ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The possible attribute which affect store choice include the value for money, a convenient location, an ease of parking and low prices. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Three types of buying situations can be identified, 1) Extended problem solving, 2) Limited problem solving and: ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Today retailers are brands themselves rather than distributors of manufacturer brands. ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is not a role in a consumer buying center? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is not a role in a role in a consumer buying center? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following stages are included in marketing planning process? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following stages are included in the marketing planning process ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following stages are included in the marketing planning process? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statement is correct?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which one of the four statements below is correct? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The set of business activities that add value to goods and services sold to the end consumer is referred to as ((retailing)) |
| What is a retailer’s role in the supply chain? ((linking manufacturers to consumers)) |
| What disciple do students view retailing as being a part of? ((marketing)) |
| Political /legal forces influence retail management decisions by determining rules & responsibilities. ((True)) |
| Retailers aim to make a profit by buying products in bulk & selling them in smaller quantities to individuals. ((True)) |
| Disadvantage to buying online: ((Returning products that do not meet your needs,)) |
| Micro-environment: Actors in retailer's immediate environment that can affect business performance. ((True)) |
| Low-involvement shopping: Routine -shopping can be efficient. Always go to same store in which they find all needs. Becoming familiar with layout so quickly ((True)) |
| Managers role: organizing HR (staff) & physical aspects of the store (such as stock) in effective ways to meet strategic & tactical objectives. ((True)) |
| Theory Y: individuals avoid work & without intervention by management, workforce resist. Managers persuade staff, reward, even punished ((False)) |
