MKT112
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Dr.Napester
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| السؤال سيظهر هنا , والجواب سيكون بين قوسين |
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| The term social media refers exclusively to social networking sites like Facebook.((FALSE)) |
| Firms should not attempt to educate customers about products and services using social media, since customers are busy interacting with friends and will reject attempts to educate them.((FALSE)) |
| The focus of social media efforts targeted at customer interaction is building connections.((TRUE)) |
| The objectives of the 4E framework for social media are excite, educate, engage, and evaluate.((FALSE)) |
| Positive engagement through social media often makes customers more profitable for the firm.((TRUE)) |
| The dynamic effect of social media engagement expands the impact of the network effect by examining how people flow in and out of networked communities as their interests change.((TRUE)) |
| The connected effect is the outcome of social media engagement in which every time a firm or person posts information, it is transferred to the poster's vast connections across social media, causing the information to spread instantaenously.((FALSE)) |
| The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information, Connected, Network, Dynamic, and Timeliness.((TRUE)) |
| A blog is an example of a thought-sharing site.((TRUE)) |
| The most popular microblogging site is Google+.((FALSE)) |
| An advantage of a corporate blog is that all content on the blog can be completely controlled by the company.((FALSE)) |
| Of the types of social media identified in the text, Flickr is considered a thought-sharing site.((FALSE)) |
| Of the more than 184 million people who have smartphones in the United States, approximately 60 percent of them make purchases on these devices.((TRUE)) |
| In Candy Crush Saga, you get five lives to play in the game. When you lose a life, it takes 30 minutes in real time to get that life back, or you can spend $0.99 to get those lives back. Candy Crush Saga is an example of a paid app.((FALSE)) |
| When discussing the pricing models of paid apps and freemium apps, it currently appears that the best pricing model is the paid app.((FALSE)) |
| A disadvantage of the current design of mobile apps is that they are able to fulfill only one need at a time.((FALSE)) |
| One of the seven primary needs that apps meet is the need to deliver.((FALSE)) |
| The three-stage process that firms use to engage customers through social and mobile media involves listening, analyzing, and correcting.((FALSE)) |
| In order for eHarmony to understand what its clients want, both in a service provider and in a mate, the company uses metrics such as the bounce rate.((TRUE)) |
| When designing a social media marketing campaign, the first step is to identify the target audience.((FALSE)) |
| The development of strong, eye-catching images and designs is important in the "monitor and change" step of developing a social media campaign.((FALSE)) |
| More than 12 million of LinkedIn's users are small business owners, making it an excellent resource for entrepreneurs to network with like-minded firms, identify the best vendors, or build brand reputation.((TRUE)) |
| The connected effect of social media engagement is achieved when individuals post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook.((TRUE)) |
| If Katy Perry tweets a close-up of her eyelashes, lengthened by using a Cover Girl mascara product, then Cover Girl will have reached more than 80 million of Katy Perry’s followers, even though Cover Girl has fewer than 2,000 Twitter followers.((TRUE)) |
| To achieve their objectives, marketers rely on three types of social media: social networking sites, media-sharing sites, and thought-sharing sites.((TRUE)) |
| The 4E framework of social media includes((excite, educate, experience, engage. )) |
| How does your text describe how social media firms help marketers connect with their customers?((by helping build connections between customers and firms )) |
| The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. All of the following are included in the 4E framework except((energy. )) |
| Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera. In the blog he also posted videos that he took with the camera. As a customer of the product, which facet of the 4E framework for social media is Derek most exhibiting?((engagement)) |
| In terms of the 4E framework, in order for a firm's offer to excite its targeted customers, the offer must be((relevant. )) |
| A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets. This best describes which of the 4E frameworks?((excite )) |
| While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?((excite )) |
| While waiting in line to make a purchase at Best Buy, Joanie sees signs reminding her to visit the company's website for online specials and to sign up on her smartphone for the Best Buy Loyalty Rewards Program. Others signs remind her that Best Buy will match competitors' prices on any item they sell. This is an example of which 4E framework?((educate)) |
| Which of the following social media tools is a type of all-in-one marketing software that can be used to educate customers?((HubSpot )) |
| Alan wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Alan takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives?((experience)) |
| It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, one can read a chapter of a book before buying it, or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the 4E framework?((experience)) |
| Gene's Complete Cameras offers its customers an interactive website to help them choose the best camera for their lifestyle. But the site's most-used feature is its user blog in which customers—both satisfied and unsatisfied—talk about products they have purchased and the service received at Gene's. The user blog best describes which of the 4E frameworks for the store's customers?((engage )) |
| When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game, which dimension of the 4E framework was being targeted?((excite)) |
| Which aspect of the 4E framework is aimed at action, the potential for a relationship, and possibly even loyalty and commitment?((engage)) |
| An example of the ___________ effect is when BMW gained in-depth information about visitors to a popular Chinese social media site, and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them.((information)) |
| Individuals achieve the _____________ effect when they check in, post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook.((connected )) |
| Coca-Cola relies on _________ technology to offer their customers a free Coke at the moment they walk through a movie theater.((beacon)) |
| At the Sol Wave House hotel, located on the beautiful island of Majorca, Spain, a Twitter concierge stays in constant contact with its guests. If a guest has a problem or question, the answer is just a hashtag away. This is an example of the impact of which of the following?((dynamic effect)) |
| For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to((encourage customers to engage with the firm and experience its products. )) |
| Trina is developing a marketing campaign for an organic stain-removal product. As "stain removal" is rather dull, she is trying to educate consumers about the value and uniqueness of the product, and appeal to the environmentally conscious. Which of the following is the best social media application for this task?((blog )) |
| When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to __________ because its users spend more online—more than 2.5 times as much as an average U.S. consumer—which likely signals their relative affluence.((LinkedIn)) |
| Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the _____ aspect of the 4E framework of social media marketing.((excite )) |
| Marketers rely on the three types of social media: social networking sites, thought-sharing sites, and((media-sharing sites. )) |
| Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends, sites promoting to get more members, and((outside companies promoting their products and services to appeal to potential customers. )) |
| LinkedIn is an example of which type of social media site?((social networking)) |
| Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?((small-business owners )) |
| What feature unique to Google+ lets people interested in similar topics form their own groups?((Communities)) |
| Instagram is an example of which type of social media site?((media sharing)) |
| YouTube is an example of which type of social media site?((media sharing)) |
| The company Forever 21 posts company updates, photos, and videos, and participates in a discussion board on its “wall.” The social media site used is:((Facebook)) |
| Lauren decides to use Twitter to market her hand-painted scarves to other women on her campus. She sets up a Twitter account with the name @uniquedesignsbylauren and posts this on her Facebook page, making sure to tweet every few days. Soon Lauren is selling a lot of scarves. Lauren's Twitter account is an example of((microblogging. )) |
| This type of thought-sharing site typically provides the highest level of control for companies.((corporate blog )) |
| From a marketing perspective, what role is played by professional bloggers?((reviewing and giving product and service recommendations)) |
| Of the various types of blogs, which one do marketers have the lowest level of control over?((personal )) |
| What is Google+?((a social networking site )) |
| Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?((placing a Facebook ad)) |
| What is a microblog?((a blog service that supports only short posts)) |
| Southwest Airlines operates a blog called Nuts About Southwest. A group of employees share the responsibility for posting items of potential interest to customers—for example, short videos about Southwest's travel destinations, articles (with photos) about special events, and news about airline promotions. Nuts About Southwest is an example of a((corporate blog. )) |
| Jordan loves to read and write. She started a blog about books, including writing hints and book reviews. The readership of her blog gradually increased, and eventually publishers started sending her new books, hoping she would review them. Over time, Jordan's blog has changed from a __________ blog to a __________ blog.((personal; professional)) |
| All of the following are primary needs that apps meet except((the need to share. )) |
| Which of the following is a pricing model for apps discussed in your text?((ad-supported)) |
| Of the seven primary motivations for mobile app usage, which one do people spend the most amount of time on each month?((need for "me time" )) |
| In a process called _______, a customer visits a store to touch, feel, and even discuss a product's features with a sales associate, and then instantly compares the prices online to see whether a better deal is available.((showrooming)) |
| Which of the following apps would help consumers fulfill their "need to accomplish"?((MyFitnessPal )) |
| Apps like calendars, trip planners, and flight trackers help consumers fulfill which primary motivation?((to prepare)) |
| _______ are free to download, but appear as ads on the screen ; they generate revenue while users interact with the app.((Ad-supported apps )) |
| Current research points to which pricing model for apps as the most effective?((freemium apps)) |
| The elements of the social media engagement process are((listening, analyzing, and doing.)) |
| Companies can find out a lot about customers using sentiment analysis on sites like Facebook and Twitter, or put another way, by((listening. )) |
| One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for—making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's((conversion rate. )) |
| When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be((the percentage of visitors to the page describing the contest who entered the contest. )) |
| Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using((sentiment analysis. )) |
| Despite its vivid design, the website for Lolly's Bookstore did not seem to attract customers who lingered. In fact, most website visitors left the site before they made a purchase. Which measure does the owner need to address?((bounce rates )) |
| Companies that specialize in sentiment analysis are least likely to look at __________ for data.((YouTube)) |
| One measure of traffic from visitors on sites, the total requests for a page, is measured in units called((hits.)) |
| Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?((keyword analysis)) |
| What type of analytic is used to understand what’s popular and what’s not on a firm’s website, including page load times and site navigation?((content )) |
| How is the cost to companies and entrepreneurs using Google Analytics calculated?((free for everyone)) |
| The first step in the process of creating a social media campaign is to((set goals.)) |
| The final step in the process of creating a social media campaign is to((monitor the program.)) |
| When developing a social media campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?((They need to be updated almost constantly. )) |
| What is the disadvantage for companies in using a "daily budget" such as that offered by Facebook to its advertisers?((may limit exposure if ad is very successful )) |
| The purpose of conscious marketing is to make a product by selling products and services.((FALSE)) |
| Marketing ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.((FALSE)) |
| Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.((TRUE)) |
| The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.((TRUE)) |
| Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society.((TRUE)) |
| When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this most relates to the concept of sustainability.((TRUE)) |
| One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.((FALSE)) |
| From a conscious marketing perspective, social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.((TRUE)) |
| Coca-Cola spent $102 million through The Coca-Cola Campaign focusing on water stewardship, healthy and active lifestyles, community recycling, and education. This is an illustration of a CSR program.((TRUE)) |
| The first step in ethical decision making is to gather information and identify stakeholders.((FALSE)) |
| The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?"((TRUE)) |
| A roofing company agreed to complete a job in one week and collected a 50 percent deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially responsible.((TRUE)) |
| BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.((TRUE)) |
| Ethos Water donates 2 percent of its profits to children in need of clean water. This action demonstrates that Ethos Water is a firm with a strong ethical climate.((FALSE)) |
| Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.((FALSE)) |
| Among the key differences between conscious marketing and CSR is the unique view on shareholders that is absolutely critical to CSR.((FALSE)) |
| Stakeholders typically include the firm's employees and their families, customer groups, members of the community, the environment, and the firm's partners and competitors.((TRUE)) |
| Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.((FALSE)) |
| Badger Hardware was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.((TRUE)) |
| A common view in today's business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit.((FALSE)) |
| Tipco Computer Company decided to market its tablet computers to preschoolers, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process.((FALSE)) |
| Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.((TRUE)) |
| An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical. This occurred during the implementation phase of the strategic marketing planning process.((TRUE)) |
| The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.((FALSE)) |
| Pepsi has cooperated with America on the Move to improve many of its products and their labels, such as reducing the saturated fat in its Frito-Lay Ruffles. This form of social responsibility most directly impacts shareholders.((FALSE)) |
| Business ethics and marketing ethics are synonymous terms.((FALSE)) |
| Conscious marketing encompasses all of the following overriding principles except((recognition of the company's bottom line. )) |
| Business ethics is concerned with all of the following except((societal issues such as the sale of products or services that may damage the environment )) |
| The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of((marketing ethical issues. )) |
| When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ______, including the ranchers that supply the food, its customers, and animal welfare groups.((stakeholders )) |
| All of the following are included in the decision-making metric except((the likability test. )) |
| ____________ provides a detailed, multipronged “Statement of Ethics” that can serve as a foundation for marketers.((The American Marketing Association)) |
| In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the((admired observer test. )) |
| The _________ for natural skin care company Burt’s Bees is to “create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.”((mission statement. )) |
| In the ___________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.((planning )) |
| Which of the following statements regarding corporate social responsibility is true?((It sees limited overlap between the business and society, and between business and the planet.)) |
| Which of the following statements regarding conscious marketing is correct?((It recognizes that business is a subset of society, and that society is a subset of the planet. )) |
| When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming((conscious marketers. )) |
| Which of the following descriptions embodies conscious marketing principles?((both ethically and socially responsible)) |
| New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of((withholding information.)) |
| When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm((must align the short-term goals of each employee with the long-term, overriding goals of the firm. )) |
| To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must((be aligned with the long-term goals of the firm. )) |
| Compared to the average company, firms with strong ethical climates tend to((be more socially responsible. )) |
| Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.((brainstorming )) |
| The XYZ firm is in Step 4 of its ethical decision-making process. Executives were asked to take the Publicity test using an ethical-decision making metric. All scores were in the "No" column. What does this mean?((The situation is ethically troubling to the executives.)) |
| Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also((demonstrating corporate social responsibility. )) |
| The ethical decision-making framework includes all of the following steps except((promote the firm's corporate social responsibility efforts. )) |
| Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Garrett should do is to((identify issues that need to be addressed. )) |
| Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to((identify issues. )) |
| Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the((employees. )) |
| When Bernie Ebbers, WorldCom's CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates((that the impact of unethical actions can reach far beyond the corporation. )) |
| All of the following statements regarding corporate social responsibility are true except((a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. )) |
| The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to((engage in brainstorming alternatives. )) |
| After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluating alternatives.((all parties relevant to the decision )) |
| After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, all parties relevant to the decision should((brainstorm for alternatives.)) |
| After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. __________ then review and refine these alternatives, and choose a course of action.((Company leaders and managers )) |
| Darwin's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that((seems best after weighing the concerns of all stakeholders.)) |
| Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should((reexamine their alternatives.)) |
| Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?((Step 1 )) |
| Denny is considering the question, "Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.((control )) |
| Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's __________ phase of its strategic marketing planning process.((control )) |
| Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.((implementation )) |
| Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?((planning phase )) |
| During the __________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.((control)) |
| Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Alicia will((evaluate the alternative using a series of questions.)) |
| CSR can be described as context-specific actions and policies, taking stakeholders’ expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance.((economic, social, and environmental )) |
| When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and issued a recall. Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?((choose a course of action)) |
| For every consumer who purchases a pair of TOMS shoes for $55, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in((corporate social responsibility. )) |
| If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?((planning )) |
| Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?((implementation )) |
| A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company has to decide whether or not to make this matter public. How should it begin the process of making an ethical decision?((Identify the issues raised by the situation. )) |
| Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm's shareholders, and sees no value in corporate social responsibility. Elena's attitude is((consistent with the views of other critics of corporate social responsibility. )) |
| How might a technology company like Appleensure that it behaves in a socially responsible way toward its employees?((It can ensure that pay practices are fair at all levels of the company. )) |
| How might a technology company like Appleensure that it behaves in a socially responsible way toward its customers?((It can protect the privacy of personal information collected on its website. )) |
| How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?((It can purchase coffee beans from suppliers who pay coffee growers a fair price. )) |
| All of the following terms are generally associated with the definition of corporate social responsibility except((profit.)) |
| When companies embrace __________, they appeal not only to their shareholders but also to all of their key stakeholders.((conscious marketing )) |
| For corporate leaders, their firm’s ability to ___________ must be of paramount importance.((balance shareholder interests with the needs of society. )) |
| All of the following are questions posed in the ethical decision-making metric except((Will this action help advance my career? )) |
| When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective.This action would take place during which stage of the strategic marketing planning process?((control phase)) |
| Generally, people buy one product or service instead of another because they perceive it to be a better value.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer decision process begins with a comparison of available alternatives.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the difference between a consumer's unsatisfied need and the desired state, the greater the need recognition will be.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 5. When Glen is thirsty, he always buys a Coke. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 6. One benefit of having satisfied customers is that they may spread positive word of mouth.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Maslow's hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Situational factors sometimes override psychological and social factors in the consumer decision process.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Frazier is out of milk and bread and needs to decide what is for dinner. He will be stopping at the grocery store on the way home. Frazier will likely engage in limited problem solving.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers involved in habitual decision making engage in little conscious decision making.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Arnie knows habitual purchasers with strong store loyalty are great customers.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Rachael is visiting colleges before applying to schools. Rachael is likely to be involved in an impulse buying process.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When making an important purchase, consumers often consult friends and family. This is considered an external search for information.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward American brand cars.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A reference group may have direct or indirect influence on your attitude toward a particular clothing store.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Pam didn't go see the movie Gravity because her friends all said she wouldn't be able to handle it. When she found out how good it was, she blamed her friends. Pam is demonstrating an internal locus of control.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Another name for physiological risk is safety risk.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jason usually buys Nike shoes, so when his friend asked him what shoes he should buy, he said Nike without thinking about it. Jason's response was an evoked set.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Hakim asked Marta where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Marta conducted an internal search for information.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs. Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Maslow's hierarchy of needs, safety needs are the needs that people first seek to meet.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Generally, people buy one product or service instead of another because they((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer decision process model represents((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer buying process begins when((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Karen realized her dog had fleas, Karen was faced with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the discrepancy between a consumer's needy state and the desired state, the greater((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Upscale men's and women's clothing stores like Nordstrom, Neiman Marcus, or Saks Fifth Avenue are more likely to appeal to consumers' __________ needs.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Laura has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a __________ need.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' __________ needs.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Kelly began searching for a new car to replace her old, rusty one, she probably relied on __________ sources of information.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Brandon decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Brandon was searching for information from((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium. Peter would most likely search for information from((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every time Katie wants to eat salad for lunch, she and her friends go to Sweet Tomatoes, but if she’s craving dessert, she heads straight to The Cheesecake Factory. In making these choices, she relies on a(n)((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) __________ and Michael, a(n) __________.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the consumer decision process, we decide how much time and effort to expend searching for information based partly on((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every year before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is most likely concerned with __________ risk.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers' __________ risk.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| André was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. André was addressing his __________ risk.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Magda decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Magda's __________ set.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Maya decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but she would consider only those brands she could buy at her local Best Buy electronics store. This represents Maya's __________ set.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers particularly want their brands and products to be in consumers' __________ sets.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Elena is in the process of buying a new car. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. These make up her __________ set.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jonathan prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. Jonathan uses __________ to decide which shirts to buy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Dawn flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Dawn uses __________ to decide which airline to fly.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jordana is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordana is basing her decision on((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers are particularly interested in postpurchase behavior because it((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Postpurchase cognitive dissonance is especially likely for products that are((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers frequently design customer relationship management programs to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers fear negative word of mouth because when consumers are dissatisfied, they((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up to what level on Maslow's Hierarchy of Needs?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A(n) __________ is a need or want strong enough to cause a person to seek satisfaction.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Negative attitudes are typically difficult for marketers to change because((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Though he has never owned a Jaguar, Jerry thinks they are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the __________ component of Jerry's attitude.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Apple computer users tend to like the company and love its products. Apple has nurtured this __________ component of its customers' attitudes.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ refer(s) to the process by which consumers select, organize, and interpret information to form a meaningful picture of the world.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort. Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth. The two groups have different((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Learning refers to a change in a person's thought process or behavior that arises from((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Stuart wanted to impress Janet with the perfect engagement ring. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Marketers call this process((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Among the factors affecting the consumer decision-making process is the way consumers spend their time and money to live, otherwise known as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick's behavior is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A consumer's external social environment includes((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences on her spending decisions are all ________ influences.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Natalie and her fiancé Dow are planning their wedding. She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating. Natalie would like to have an informal ceremony on the beach, since that type of wedding has become popular with her friends. Furthermore, Dow is from Thailand and would like to have a monk officiate. Natalie and Dow's wedding decisions are most influenced by((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often become __________, influencing other consumers' behavior.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The shared meanings, beliefs, morals, values, and customs of a group of people constitute its((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) __________ and influence consumers.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Where Caroline grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Caroline had to adjust to __________ differences.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ factors override or at least influence psychological and social issues.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Paula is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Paula knows these __________ factors will influence consumers' purchase decisions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party. It seemed like there were dozens of varieties to choose from. He noticed that he could sample a few at a station in the store. He tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different—and more expensive—kind of tortilla chip after tasting it. Marketers identify this as a success story of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal, and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the __________ and ended up spending less than she'd planned.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer's level of involvement can lead to two types of buying decisions: __________ or((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Thanh has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Limited problem solving usually relies on((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Henri will most likely engage in a(n) __________ process.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers love consumers who engage in __________, buying their company's product with little thought or consideration of alternatives.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To attract and maintain habitual purchasers, marketers spend considerable effort((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For which of the following purchases would consumers most likely engage in limited problem solving?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The three components of an attitude are((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Alex decides to make a donation to the Autism Research Institute. Which component of Alex's attitude toward autism research does this represent?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There are five types of risks associated with purchase decisions. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Barak is considering buying a hybrid car, but he's not sure that he believes the gas mileage estimates. Barak is concerned about((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at which level in Maslow's hierarchy of needs?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ are the three types of attribute sets.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha, the __________ was low.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free meals on their birthdays. Reginald hopes that this attention to his "regulars" will encourage them to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Black Friday, as the day after Thanksgiving has come to be known in the United States, is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. But one danger of running out of the doorbuster deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. This is an example of the impact of __________ on the consumer decision process.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms would prefer to manufacture in a country that has a trade surplus, or a higher level of exports than imports.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Big Mac Index is a measure of economic health in a country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs artificially lower prices and therefore lower demand.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Among the various international trade agreements, the North American Free Trade Agreement represents the highest level of integration across individual nations.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The BRIC countries are Bolivia, Russia, Italy, and China.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Even as growth in its gross domestic product has slowed, China maintains a thriving retail market, likely to reach the $8 trillion mark soon and surpass the United States as the world’s largest.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| India is one of the fastest-growing markets and has one of the youngest populations in the world.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Russia lags behind most European countries in use of the Internet.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins when a firm receives an order for its product from another country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a joint venture, the burden of ownership, control, and profits is not shared.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An effective global pricing strategy can be easily established by setting the same prices in every market around the world.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To maximize potential, segments and target markets can and should be defined by more than just geography.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In parts of Europe, including Belgium, Italy, Spain, Greece, and France, sales are allowed only twice a year, in January and June or July.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global distribution networks that involve middlemen, exporters, importers, and different transportation systems generally lower costs and prices for products.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sophia owns a string of boutiques in Italy. As such she is allowed to have sales only twice a year, in January and June or July.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Direct investment offers the firm complete control over its operations in the foreign country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Globalization refers to the processes by which goods, services, capital, people, information, and ideas ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The components of global market assessment include all of the following except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To determine the market potential for its particular product or service, a firm should use((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The most common measure of market potential of an economy is a country's((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| GDP is defined as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gross national income consists of GDP((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Big Mac Index is a novel measure of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to purchasing power parity theory, if __________ is(are) in equilibrium, products will cost the same in each country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Today, many developed countries are experiencing __________ population growth.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The shift of population from rural to urban areas in countries such as India helps global marketers by((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. The Gates Foundation recognized that problems in __________ exist in many African markets.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Ben evaluated the commercial infrastructure in Mauritius, he considered the island's((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Changes in tariffs and quotas are((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs protect domestic producers by((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In most cases, countries use tariffs to reduce foreign competition, but tariffs are also used((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the U.S. government determined the prices of solar panels imported from China were artificially low due to illegal subsidies, it imposed a ______ to help domestic firms compete.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the value of the dollar declines in relation to other currencies, it benefits U.S. marketers who((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are major trade agreements affecting global marketing except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers considering operations and trade with a specific country must consider whether or not the country belongs to a trading bloc. A trading bloc is a group of countries((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of these trade agreements represents the highest level of integration among participating nations?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global businesses often find it particularly difficult to understand the __________ of a country's culture.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product, and it didn't seem quite as amusing. He narrowed the issues to sociocultural factors. He was looking at both __________ and __________.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are included in Hofstede's cultural dimensions except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Culture affects((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Generally, firms entering foreign markets begin with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When entering a foreign market, the least risky strategy is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many of the best-known American retailers, like Starbucks and McDonald's, have contractual agreements with another firm or individuals, allowing its businesses to operate overseas. These companies expanded globally using((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will most likely use a(n) __________ strategy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. All of the following are disadvantages of franchising except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a firm pools its resources with that of a local firm to enter a new market, they create a(n)((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| India, like some other countries, may require entering firms to create _________ when expanding into their markets, limiting outsiders' control of businesses.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Of the five strategies for entering new markets, direct investment creates the((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| NCD Company wants to expand into the Mexican market. It has the financial resources, wants to control business operations, and has had considerable success marketing to Hispanics in the United States. NCD will likely use __________ to expand into the Mexican market.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As noted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make __________ complicated.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements regarding global segmentation, targeting, and positioning is true?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following are the two components of a global marketing strategy?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The most important consideration when a firm chooses a global product strategy should be((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs, quotas, and currency exchange policies affect global((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global pricing strategies should strive to be consistent with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global marketers are under constant pressure to simplify distribution channels in order to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global marketers typically find distribution in developing countries is more complex because((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Graham had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Graham cautioned against doing this, most likely because((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brands can be extremely valuable domestically, but challenging internationally. Companies can help overcome language difficulties in using brands by((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is one of the global entry strategies?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries, this is known as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following best describes the direct investment global entry strategy? ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term trade deficit refers to ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. This could be the result of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When entering into a franchise agreement, what term is used to refer to the firm that is granted the right to operate a business using the franchise name and business concept?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements best describes global expansion through a strategic alliance?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit, but the two competitors are not investing in one another. This is an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The United States imports more goods from China than it exports to China. This is known as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Ford Motor Company decided to sell the Fiesta—in the same form and design—around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Cisco Systems Inc. of San Jose, California, and Tata Consultancy Services of Mumbai, India, entered into a relationship, they both continued to develop market-ready infrastructure and network solutions for customers, but they relied on each other to provide the training and skills that one or the other might have lacked. This relationship is best described as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ford Motor Company decided to sell the Fiesta around the globe. Which of the following would be an example of glocalization of the Fiesta?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them learn skills needed in today's workforce. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Despite multiple upturns and downturns in its economy, Russia's overall growth prospects appear promising, especially as a consumer market. However, there are still multiple dilemmas for firms trying to market their goods and services. These dilemmas include all of the following Russia's((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What do the BRIC countries have in common?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is currently a negative factor for foreign investment in Russia?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is currently a negative factor for foreign investment in India?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is a potential negative factor for foreign investment in China?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A company is assessing opportunities in the BRIC companies and determines that _________ is one of the youngest populations in the world and is increasingly adopting global attitudes.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Why should marketers be aware of the BRIC countries?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement about India's population is true?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A publishing company plans to outsource its production-related tasks to a BRIC country. They are assessing opportunities and are attracted to this country due to its population of young, well-educated, technically-skilled workers who are fluent in English.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements is true with regard to growth in global markets?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A U.S. company is analyzing its business prospects in Brazil. Marketing executives understand which of the following statements to be true regarding this market?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country is Europe's largest Internet market, with Internet users growing at a rate of 10 percent annually?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A U.S. firm is analyzing its business prospects in China. Marketing executives understand which of the following to be true of this potential market?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country has embraced market-oriented economic development in spite of maintaining communist political ideals?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country has a rapidly aging population due to its one-child policy?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a firm has done an analysis of the most viable markets for its products, then it must next((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Franco, a former retailer, has been living in the United States for five years and wants to start a business. He does not have an existing firm or a product, and he doesn't have a lot of capital, but since he loves McDonald's food, he decides to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sydney's Emporium has 59 stores in the United States and wants to expand globally. Sydney's wants to achieve the highest possible returns, and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores. The best global entry strategy for Sydney's is most likely((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China, Chinese consumers were left more confused than intrigued. To address or avoid such issues, one important cultural classification scheme that firms can use is Geert Hofstede’s cultural dimensions concept. Hofstede proposes that cultures differ on all of the following dimensions except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. This is an example of which global product strategy?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Hofstede's cultural dimensions concept, which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gandolph's Tires sells the same tire globally, but it uses different advertisements based on the country and culture. This is an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global _________ strategy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ________ strategy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing research should be used only to produce favorable recommendations for senior management to consider.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps, and to be effective they must be followed in order without omitting any steps.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before conducting marketing research, it is important to establish in advance exactly what problem needs to be solved.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Briena is looking at the results of a syndicated study conducted two years ago. Briena is looking at primary data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Primary data include external as well as internal data sources.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the marketing research process, data collection happens after research design.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Warren is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Therefore, Warren should begin by conducting quantitative research.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quentin is in a group of 8 to 12 people and is being asked questions by a trained moderator. Quentin is part of an in-depth interview group.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Donald is analyzing and interpreting data. In the process, he is converting data into information.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data that have been collected prior to the start of the current research project are considered primary data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The terms external secondary data and syndicated data mean the same thing. ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When companies store information on customers' purchase histories in large computer files, this is known as data warehousing.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Panel data are always secondary data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Fingerprints are an example of biometric data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When survey data are analyzed in depth to determine consumer attitudes toward a product, this is an example of sentiment mining.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A disadvantage to using secondary data is that they might not be precisely relevant to the information needed.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the United States, the federal government has enacted comprehensive privacy laws for the Internet.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Neuromarketing is the process of examining consumers’ brain patterns to determine their responses to marketing communications, products, or services for the purpose of developing marketing tactics or strategies.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Companies are legally required to disclose their privacy practices to customers on an annual basis.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing research includes all of the following except ((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Political consultants have been using marketing research for decades to help their candidates understand((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. Paul is using this type of marketing research primarily to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every month, Dr. Combahee takes her staff to lunch and asks them to share patients' comments and concerns. Dr. Combahee uses the lunches as an informal marketing research effort intended primarily to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Through analysis of sales data, Price-Cutters retail store found that customers who bought peanut butter also tended to buy bananas. Price-Cutters was engaged in((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Walmart is known for its efficient logistical systems. Every time consumers buy something, that purchase is recorded and sent to company headquarters, where it is used to generate reorders to vendors. In addition, customers' billions of purchases are analyzed to uncover patterns of consumers' purchasing behavior. This is an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a firm has demographic and purchasing information about its customers, the firm can use data mining techniques to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| From charitable giving to medical records to Internet tracking, consumers are more anxious than ever about((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When conducting a survey about choosing vacation destinations, Hillary will need to __________ in order to get reluctant respondents to provide honest information.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps, and researchers((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The first question a marketing researcher should ask before embarking on a research study is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are considered qualitative research except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Betty decided to open up a tea shop in the center of town, she chose a group of customers who represent her customers of interest. This group is called a((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| You work for a company that sells baby products. Your manager asks you to conduct research on automotive sales in your area. The problem with this research objective is that((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, What percentage of people in Kansas live in communities of less than 10,000 people? The problem with this research objective is that((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After defining objectives and research needs, the next step in the marketing research process involves((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| During the research design step of the marketing research process, researchers identify the type of data needed and((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Victor's custom auctioneering service provides online auction selling assistance. Victor plans to conduct marketing research to determine which auction site is best for his customers. His next step is to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Company sales invoices, census data, and trade association statistics are examples of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Commercial research firms such as IRI, the National Purchase Diary Panel, and Nielsen are sources of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jaleel is the marketing manager for a moderately well-known rock band. He wants to know more about industry trends including sales by different musical styles, online downloads, and concert attendance. Jaleel will most likely use __________ to gather this type of data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A marketing research project often begins with a review of the relevant __________ data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Omar is responsible for marketing and marketing research for a midsized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research: "Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try to get his boss to change his mind?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marvin is looking for data to help with a new marketing research study. When reviewing existing secondary data from a past research study, Marvin should pay careful attention to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After reviewing the existing data on seasonal spending by his company's customers, Marvin decided he needed new information collected to address his research questions. Marvin will need __________ data to address the questions in his marketing research study.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A major advantage of primary data collection is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A major disadvantage of primary data collection is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data collection begins((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the marketing research problem is not clearly defined, a researcher will likely engage in __________ research.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Recently, the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased. The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quantitative research offers a means to confirm ideas through((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Bianca's discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is true about quantitative research?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The purpose of __________ is that it provides information needed to confirm insights and hypotheses generated and helps managers pursue appropriate courses of action.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are __________, observation becomes particularly useful in understanding consumers' preferences.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are unable to articulate their experiences, __________ becomes particularly useful in understanding consumers' preferences.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Using __________, trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Social media monitoring, in-depth interviews, and focus groups are all __________ research methods.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zan wants to collect considerable information about the current opinions of his ten most important customers. Zan will probably use the __________ research method.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following research methods would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the detailed opinions of a few industry experts or experienced consumers are needed, __________ is(are) often the best qualitative research method.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Randall wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured survey but is not sure what responses to include for each question. Randall could use __________ to help him develop his survey.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Frederica manages an upscale women's clothing store. She wants more information about her customers' general feelings about upcoming fall fashions. Frederica will most likely use __________ to gather this type of data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A(n) __________ is a small group of people brought together for an intensive discussion of a topic.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a focus group, researchers usually videotape or audiotape the session in order to((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products. Tyree might consider using __________ to gather qualitative information from consumers about the competitor's offerings.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Martin has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the three new advertising slogans his firm is considering. The marketing research firm might conduct a(n) __________ to provide the information Martin has requested.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) __________ marketing research method.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Malcolm is the campaign manager for a congressional candidate. He wants to know how voters across his district feel about recent sexual harassment scandals involving politicians. Malcolm will most likely use __________ to gather this type of data.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When conducting a research study attempting to understand what features were most important to automobile consumers, Gary's Research Company used a questionnaire containing __________ questions, with a predetermined set of response options.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quincy had no idea how consumers would respond to a survey about attitudes toward a program opening up space travel to private citizens. He could use __________ to allow respondents to answer in their own words.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The owner of A. C. Flora Ford Dealership wanted to know why consumers chose his company to purchase a car. He was fairly sure that most customers had one of three reasons—service, reputation, or location—but wanted to know which was revealed as the most frequent reason for purchasing. A. C. Flora will probably use a survey with __________ questions to address his research problem.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are guidelines for developing a marketing research questionnaire except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "When was the first time you went to a dentist?"((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Marketing is the best part of the business program, isn't it?"((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Do you like Wendy's hamburgers and fries?"((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Do anti-lock braking systems reduce car accidents?"((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Charles wants to survey recent customers about the quality of service they received at his small auto service dealership. He has customers' mailing and e-mail addresses. Charles will likely use an online survey primarily because it offers((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ research is a type of quantitative research that manipulates variables to help determine cause and effect.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Each time you go to the grocery store and have your purchases scanned while using a loyalty or bonus reward card, you are contributing to a database that can help marketers determine all of the following except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a research team has gathered data for specific research needs, this is known as((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements best describes secondary data?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following types of research would be considered quantitative research?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Imagine that you currently operate a clothing boutique, and you want to add another boutique in a new location. You need to obtain data to determine the size of your potential market. Which data source would you use?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| With more than 200 million active customers and billions of pieces of shopping data, Amazon qualifies as a((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are guidelines provided by the American Marketing Association for conducting marketing research except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The number of participants who discontinue their use of a service divided by the average number of total participants is called((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following data sources would be considered external secondary data except((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following types of data would be the best choice for Wendy's fast-food restaurants if the headquarters office wants to know how many hamburgers versus chicken sandwiches it has sold in past years?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A restaurant chain is working on improving the quality of its food and service. To track its progress it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an unstructured question?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following provides the information needed to confirm insights and hypotheses and help managers pursue appropriate courses of action?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Coca-Cola’s experiments using ____________ record participants’ faces as they watch advertisements or prototypes, then assess how their eyes moved, when they smiled or frowned, and so on.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is neuromarketing?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether or not consumer perceptions are improving. This would be an example of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How might a book publisher use blogs in its marketing research efforts?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What type of interview contains a small group of participants and a trained moderator that guides the conversation?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an example of secondary research?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Digital billboards embedded with ________ software can identify passersby and then display ads targeted to them, based on their age, gender, and attention level.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary's Bakery is trying to determine what price to charge for its cookies, so Mary places a low price on them and raises it each week, keeping track of how many she sells. Then she determines what her cost was for the cookies and determines which price was the most profitable. What form of research was Mary conducting?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Qualtrics, SurveyMonkey, and Zoomerang are examples of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an example of an unstructured question?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A typical focus group has ________ members.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Nadia stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, she asked them what they bought and how they came to the decision to buy that item. What form of research was Nadia most likely conducting?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms that are engaged in sentiment mining are analyzing data collected from((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mattel wanted to determine if a new toy would appeal to preschoolers, so it put six 4-year-olds in a room with several toys and waited to see which ones they played with. What form of research is this?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a cable television company had 100 million subscribers at the end of the year, and 2 million of its subscribers left its service, it would have a churn rate of((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that were available?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Scanner data are used in quantitative research obtained from scanner readings of Universal Product Code (UPC) labels at checkout counters. The data from these purchases are likely to be acquired by leading marketing research firms such as ___________, which use this information to help leading consumer packaged-goods firms (e.g., Kellogg’s, Pepsi, Kraft) assess what is happening in the marketplace.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Both major political parties have developed proprietary databases that contain vast information about voters, broken down by demographic and geographic information. This kind of information is((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing executives at Diet Pepsi want to analyze the number of Diet Coke customers who switch to its product when Diet Pepsi is offered at a deep discount. What data would likely show this information?((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ______is a disadvantage of secondary research, while ________ is a disadvantage of primary research.((حل أسئلة كويز2 تتوفر للمشتركين فقط)) |