| The term social media refers exclusively to social networking sites like Facebook.((FALSE)) |
| Firms should not attempt to educate customers about products and services using social media, since customers are busy interacting with friends and will reject attempts to educate them.((FALSE)) |
| The focus of social media efforts targeted at customer interaction is building connections.((TRUE)) |
| The objectives of the 4E framework for social media are excite, educate, engage, and evaluate.((FALSE)) |
| Positive engagement through social media often makes customers more profitable for the firm.((TRUE)) |
| The dynamic effect of social media engagement expands the impact of the network effect by examining how people flow in and out of networked communities as their interests change.((TRUE)) |
| The connected effect is the outcome of social media engagement in which every time a firm or person posts information, it is transferred to the poster's vast connections across social media, causing the information to spread instantaenously.((FALSE)) |
| The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information, Connected, Network, Dynamic, and Timeliness.((TRUE)) |
| A blog is an example of a thought-sharing site.((TRUE)) |
| The most popular microblogging site is Google+.((FALSE)) |
| An advantage of a corporate blog is that all content on the blog can be completely controlled by the company.((FALSE)) |
| Of the types of social media identified in the text, Flickr is considered a thought-sharing site.((FALSE)) |
| Of the more than 184 million people who have smartphones in the United States, approximately 60 percent of them make purchases on these devices.((TRUE)) |
| In Candy Crush Saga, you get five lives to play in the game. When you lose a life, it takes 30 minutes in real time to get that life back, or you can spend $0.99 to get those lives back. Candy Crush Saga is an example of a paid app.((FALSE)) |
| When discussing the pricing models of paid apps and freemium apps, it currently appears that the best pricing model is the paid app.((FALSE)) |
| A disadvantage of the current design of mobile apps is that they are able to fulfill only one need at a time.((FALSE)) |
| One of the seven primary needs that apps meet is the need to deliver.((FALSE)) |
| The three-stage process that firms use to engage customers through social and mobile media involves listening, analyzing, and correcting.((FALSE)) |
| In order for eHarmony to understand what its clients want, both in a service provider and in a mate, the company uses metrics such as the bounce rate.((TRUE)) |
| When designing a social media marketing campaign, the first step is to identify the target audience.((FALSE)) |
| The development of strong, eye-catching images and designs is important in the "monitor and change" step of developing a social media campaign.((FALSE)) |
| More than 12 million of LinkedIn's users are small business owners, making it an excellent resource for entrepreneurs to network with like-minded firms, identify the best vendors, or build brand reputation.((TRUE)) |
| The connected effect of social media engagement is achieved when individuals post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook.((TRUE)) |
| If Katy Perry tweets a close-up of her eyelashes, lengthened by using a Cover Girl mascara product, then Cover Girl will have reached more than 80 million of Katy Perry’s followers, even though Cover Girl has fewer than 2,000 Twitter followers.((TRUE)) |
| To achieve their objectives, marketers rely on three types of social media: social networking sites, media-sharing sites, and thought-sharing sites.((TRUE)) |
| The 4E framework of social media includes((excite, educate, experience, engage. )) |
| How does your text describe how social media firms help marketers connect with their customers?((by helping build connections between customers and firms )) |
| The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. All of the following are included in the 4E framework except((energy. )) |
| Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera. In the blog he also posted videos that he took with the camera. As a customer of the product, which facet of the 4E framework for social media is Derek most exhibiting?((engagement)) |
| In terms of the 4E framework, in order for a firm's offer to excite its targeted customers, the offer must be((relevant. )) |
| A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets. This best describes which of the 4E frameworks?((excite )) |
| While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?((excite )) |
| While waiting in line to make a purchase at Best Buy, Joanie sees signs reminding her to visit the company's website for online specials and to sign up on her smartphone for the Best Buy Loyalty Rewards Program. Others signs remind her that Best Buy will match competitors' prices on any item they sell. This is an example of which 4E framework?((educate)) |
| Which of the following social media tools is a type of all-in-one marketing software that can be used to educate customers?((HubSpot )) |
| Alan wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Alan takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives?((experience)) |
| It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, one can read a chapter of a book before buying it, or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the 4E framework?((experience)) |
| Gene's Complete Cameras offers its customers an interactive website to help them choose the best camera for their lifestyle. But the site's most-used feature is its user blog in which customers—both satisfied and unsatisfied—talk about products they have purchased and the service received at Gene's. The user blog best describes which of the 4E frameworks for the store's customers?((engage )) |
| When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game, which dimension of the 4E framework was being targeted?((excite)) |
| Which aspect of the 4E framework is aimed at action, the potential for a relationship, and possibly even loyalty and commitment?((engage)) |
| An example of the ___________ effect is when BMW gained in-depth information about visitors to a popular Chinese social media site, and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them.((information)) |
| Individuals achieve the _____________ effect when they check in, post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook.((connected )) |
| Coca-Cola relies on _________ technology to offer their customers a free Coke at the moment they walk through a movie theater.((beacon)) |
| At the Sol Wave House hotel, located on the beautiful island of Majorca, Spain, a Twitter concierge stays in constant contact with its guests. If a guest has a problem or question, the answer is just a hashtag away. This is an example of the impact of which of the following?((dynamic effect)) |
| For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to((encourage customers to engage with the firm and experience its products. )) |
| Trina is developing a marketing campaign for an organic stain-removal product. As "stain removal" is rather dull, she is trying to educate consumers about the value and uniqueness of the product, and appeal to the environmentally conscious. Which of the following is the best social media application for this task?((blog )) |
| When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to __________ because its users spend more online—more than 2.5 times as much as an average U.S. consumer—which likely signals their relative affluence.((LinkedIn)) |
| Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the _____ aspect of the 4E framework of social media marketing.((excite )) |
| Marketers rely on the three types of social media: social networking sites, thought-sharing sites, and((media-sharing sites. )) |
| Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends, sites promoting to get more members, and((outside companies promoting their products and services to appeal to potential customers. )) |
| LinkedIn is an example of which type of social media site?((social networking)) |
| Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?((small-business owners )) |
| What feature unique to Google+ lets people interested in similar topics form their own groups?((Communities)) |
| Instagram is an example of which type of social media site?((media sharing)) |
| YouTube is an example of which type of social media site?((media sharing)) |
| The company Forever 21 posts company updates, photos, and videos, and participates in a discussion board on its “wall.” The social media site used is:((Facebook)) |
| Lauren decides to use Twitter to market her hand-painted scarves to other women on her campus. She sets up a Twitter account with the name @uniquedesignsbylauren and posts this on her Facebook page, making sure to tweet every few days. Soon Lauren is selling a lot of scarves. Lauren's Twitter account is an example of((microblogging. )) |
| This type of thought-sharing site typically provides the highest level of control for companies.((corporate blog )) |
| From a marketing perspective, what role is played by professional bloggers?((reviewing and giving product and service recommendations)) |
| Of the various types of blogs, which one do marketers have the lowest level of control over?((personal )) |
| What is Google+?((a social networking site )) |
| Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?((placing a Facebook ad)) |
| What is a microblog?((a blog service that supports only short posts)) |
| Southwest Airlines operates a blog called Nuts About Southwest. A group of employees share the responsibility for posting items of potential interest to customers—for example, short videos about Southwest's travel destinations, articles (with photos) about special events, and news about airline promotions. Nuts About Southwest is an example of a((corporate blog. )) |
| Jordan loves to read and write. She started a blog about books, including writing hints and book reviews. The readership of her blog gradually increased, and eventually publishers started sending her new books, hoping she would review them. Over time, Jordan's blog has changed from a __________ blog to a __________ blog.((personal; professional)) |
| All of the following are primary needs that apps meet except((the need to share. )) |
| Which of the following is a pricing model for apps discussed in your text?((ad-supported)) |
| Of the seven primary motivations for mobile app usage, which one do people spend the most amount of time on each month?((need for "me time" )) |
| In a process called _______, a customer visits a store to touch, feel, and even discuss a product's features with a sales associate, and then instantly compares the prices online to see whether a better deal is available.((showrooming)) |
| Which of the following apps would help consumers fulfill their "need to accomplish"?((MyFitnessPal )) |
| Apps like calendars, trip planners, and flight trackers help consumers fulfill which primary motivation?((to prepare)) |
| _______ are free to download, but appear as ads on the screen ; they generate revenue while users interact with the app.((Ad-supported apps )) |
| Current research points to which pricing model for apps as the most effective?((freemium apps)) |
| The elements of the social media engagement process are((listening, analyzing, and doing.)) |
| Companies can find out a lot about customers using sentiment analysis on sites like Facebook and Twitter, or put another way, by((listening. )) |
| One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for—making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's((conversion rate. )) |
| When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be((the percentage of visitors to the page describing the contest who entered the contest. )) |
| Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using((sentiment analysis. )) |
| Despite its vivid design, the website for Lolly's Bookstore did not seem to attract customers who lingered. In fact, most website visitors left the site before they made a purchase. Which measure does the owner need to address?((bounce rates )) |
| Companies that specialize in sentiment analysis are least likely to look at __________ for data.((YouTube)) |
| One measure of traffic from visitors on sites, the total requests for a page, is measured in units called((hits.)) |
| Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?((keyword analysis)) |
| What type of analytic is used to understand what’s popular and what’s not on a firm’s website, including page load times and site navigation?((content )) |
| How is the cost to companies and entrepreneurs using Google Analytics calculated?((free for everyone)) |
| The first step in the process of creating a social media campaign is to((set goals.)) |
| The final step in the process of creating a social media campaign is to((monitor the program.)) |
| When developing a social media campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?((They need to be updated almost constantly. )) |
| What is the disadvantage for companies in using a "daily budget" such as that offered by Facebook to its advertisers?((may limit exposure if ad is very successful )) |
| The purpose of conscious marketing is to make a product by selling products and services.((FALSE)) |
| Marketing ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.((FALSE)) |
| Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.((TRUE)) |
| The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.((TRUE)) |
| Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society.((TRUE)) |
| When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this most relates to the concept of sustainability.((TRUE)) |
| One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.((FALSE)) |
| From a conscious marketing perspective, social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.((TRUE)) |
| Coca-Cola spent $102 million through The Coca-Cola Campaign focusing on water stewardship, healthy and active lifestyles, community recycling, and education. This is an illustration of a CSR program.((TRUE)) |
| The first step in ethical decision making is to gather information and identify stakeholders.((FALSE)) |
| The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?"((TRUE)) |
| A roofing company agreed to complete a job in one week and collected a 50 percent deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially responsible.((TRUE)) |
| BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.((TRUE)) |
| Ethos Water donates 2 percent of its profits to children in need of clean water. This action demonstrates that Ethos Water is a firm with a strong ethical climate.((FALSE)) |
| Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.((FALSE)) |
| Among the key differences between conscious marketing and CSR is the unique view on shareholders that is absolutely critical to CSR.((FALSE)) |
| Stakeholders typically include the firm's employees and their families, customer groups, members of the community, the environment, and the firm's partners and competitors.((TRUE)) |
| Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.((FALSE)) |
| Badger Hardware was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.((TRUE)) |
| A common view in today's business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit.((FALSE)) |
| Tipco Computer Company decided to market its tablet computers to preschoolers, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process.((FALSE)) |
| Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.((TRUE)) |
| An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical. This occurred during the implementation phase of the strategic marketing planning process.((TRUE)) |
| The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.((FALSE)) |
| Pepsi has cooperated with America on the Move to improve many of its products and their labels, such as reducing the saturated fat in its Frito-Lay Ruffles. This form of social responsibility most directly impacts shareholders.((FALSE)) |
| Business ethics and marketing ethics are synonymous terms.((FALSE)) |
| Conscious marketing encompasses all of the following overriding principles except((recognition of the company's bottom line. )) |
| Business ethics is concerned with all of the following except((societal issues such as the sale of products or services that may damage the environment )) |
| The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of((marketing ethical issues. )) |
| When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ______, including the ranchers that supply the food, its customers, and animal welfare groups.((stakeholders )) |
| All of the following are included in the decision-making metric except((the likability test. )) |
| ____________ provides a detailed, multipronged “Statement of Ethics” that can serve as a foundation for marketers.((The American Marketing Association)) |
| In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the((admired observer test. )) |
| The _________ for natural skin care company Burt’s Bees is to “create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.”((mission statement. )) |
| In the ___________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.((planning )) |
| Which of the following statements regarding corporate social responsibility is true?((It sees limited overlap between the business and society, and between business and the planet.)) |
| Which of the following statements regarding conscious marketing is correct?((It recognizes that business is a subset of society, and that society is a subset of the planet. )) |
| When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming((conscious marketers. )) |
| Which of the following descriptions embodies conscious marketing principles?((both ethically and socially responsible)) |
| New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of((withholding information.)) |
| When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm((must align the short-term goals of each employee with the long-term, overriding goals of the firm. )) |
| To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must((be aligned with the long-term goals of the firm. )) |
| Compared to the average company, firms with strong ethical climates tend to((be more socially responsible. )) |
| Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.((brainstorming )) |
| The XYZ firm is in Step 4 of its ethical decision-making process. Executives were asked to take the Publicity test using an ethical-decision making metric. All scores were in the "No" column. What does this mean?((The situation is ethically troubling to the executives.)) |
| Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also((demonstrating corporate social responsibility. )) |
| The ethical decision-making framework includes all of the following steps except((promote the firm's corporate social responsibility efforts. )) |
| Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Garrett should do is to((identify issues that need to be addressed. )) |
| Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to((identify issues. )) |
| Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the((employees. )) |
| When Bernie Ebbers, WorldCom's CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates((that the impact of unethical actions can reach far beyond the corporation. )) |
| All of the following statements regarding corporate social responsibility are true except((a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. )) |
| The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to((engage in brainstorming alternatives. )) |
| After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluating alternatives.((all parties relevant to the decision )) |
| After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, all parties relevant to the decision should((brainstorm for alternatives.)) |
| After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. __________ then review and refine these alternatives, and choose a course of action.((Company leaders and managers )) |
| Darwin's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that((seems best after weighing the concerns of all stakeholders.)) |
| Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should((reexamine their alternatives.)) |
| Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?((Step 1 )) |
| Denny is considering the question, "Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.((control )) |
| Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's __________ phase of its strategic marketing planning process.((control )) |
| Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.((implementation )) |
| Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?((planning phase )) |
| During the __________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.((control)) |
| Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Alicia will((evaluate the alternative using a series of questions.)) |
| CSR can be described as context-specific actions and policies, taking stakeholders’ expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance.((economic, social, and environmental )) |
| When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and issued a recall. Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?((choose a course of action)) |
| For every consumer who purchases a pair of TOMS shoes for $55, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in((corporate social responsibility. )) |
| If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?((planning )) |
| Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?((implementation )) |
| A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company has to decide whether or not to make this matter public. How should it begin the process of making an ethical decision?((Identify the issues raised by the situation. )) |
| Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm's shareholders, and sees no value in corporate social responsibility. Elena's attitude is((consistent with the views of other critics of corporate social responsibility. )) |
| How might a technology company like Appleensure that it behaves in a socially responsible way toward its employees?((It can ensure that pay practices are fair at all levels of the company. )) |
| How might a technology company like Appleensure that it behaves in a socially responsible way toward its customers?((It can protect the privacy of personal information collected on its website. )) |
| How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?((It can purchase coffee beans from suppliers who pay coffee growers a fair price. )) |
| All of the following terms are generally associated with the definition of corporate social responsibility except((profit.)) |
| When companies embrace __________, they appeal not only to their shareholders but also to all of their key stakeholders.((conscious marketing )) |
| For corporate leaders, their firm’s ability to ___________ must be of paramount importance.((balance shareholder interests with the needs of society. )) |
| All of the following are questions posed in the ethical decision-making metric except((Will this action help advance my career? )) |
| When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective.This action would take place during which stage of the strategic marketing planning process?((control phase)) |
| Generally, people buy one product or service instead of another because they perceive it to be a better value.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer decision process begins with a comparison of available alternatives.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the difference between a consumer's unsatisfied need and the desired state, the greater the need recognition will be.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 5. When Glen is thirsty, he always buys a Coke. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 6. One benefit of having satisfied customers is that they may spread positive word of mouth.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Maslow's hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Situational factors sometimes override psychological and social factors in the consumer decision process.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Frazier is out of milk and bread and needs to decide what is for dinner. He will be stopping at the grocery store on the way home. Frazier will likely engage in limited problem solving.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers involved in habitual decision making engage in little conscious decision making.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Arnie knows habitual purchasers with strong store loyalty are great customers.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Rachael is visiting colleges before applying to schools. Rachael is likely to be involved in an impulse buying process.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When making an important purchase, consumers often consult friends and family. This is considered an external search for information.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward American brand cars.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A reference group may have direct or indirect influence on your attitude toward a particular clothing store.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Pam didn't go see the movie Gravity because her friends all said she wouldn't be able to handle it. When she found out how good it was, she blamed her friends. Pam is demonstrating an internal locus of control.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Another name for physiological risk is safety risk.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jason usually buys Nike shoes, so when his friend asked him what shoes he should buy, he said Nike without thinking about it. Jason's response was an evoked set.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Hakim asked Marta where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Marta conducted an internal search for information.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs. Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Maslow's hierarchy of needs, safety needs are the needs that people first seek to meet.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Generally, people buy one product or service instead of another because they((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer decision process model represents((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer buying process begins when((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Karen realized her dog had fleas, Karen was faced with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the discrepancy between a consumer's needy state and the desired state, the greater((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Upscale men's and women's clothing stores like Nordstrom, Neiman Marcus, or Saks Fifth Avenue are more likely to appeal to consumers' __________ needs.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Laura has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a __________ need.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' __________ needs.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Kelly began searching for a new car to replace her old, rusty one, she probably relied on __________ sources of information.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Brandon decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Brandon was searching for information from((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium. Peter would most likely search for information from((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every time Katie wants to eat salad for lunch, she and her friends go to Sweet Tomatoes, but if she’s craving dessert, she heads straight to The Cheesecake Factory. In making these choices, she relies on a(n)((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) __________ and Michael, a(n) __________.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the consumer decision process, we decide how much time and effort to expend searching for information based partly on((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every year before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is most likely concerned with __________ risk.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers' __________ risk.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| André was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. André was addressing his __________ risk.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Magda decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Magda's __________ set.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Maya decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but she would consider only those brands she could buy at her local Best Buy electronics store. This represents Maya's __________ set.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers particularly want their brands and products to be in consumers' __________ sets.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Elena is in the process of buying a new car. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. These make up her __________ set.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jonathan prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. Jonathan uses __________ to decide which shirts to buy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Dawn flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Dawn uses __________ to decide which airline to fly.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jordana is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordana is basing her decision on((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers are particularly interested in postpurchase behavior because it((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Postpurchase cognitive dissonance is especially likely for products that are((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers frequently design customer relationship management programs to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers fear negative word of mouth because when consumers are dissatisfied, they((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up to what level on Maslow's Hierarchy of Needs?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A(n) __________ is a need or want strong enough to cause a person to seek satisfaction.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Negative attitudes are typically difficult for marketers to change because((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Though he has never owned a Jaguar, Jerry thinks they are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the __________ component of Jerry's attitude.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Apple computer users tend to like the company and love its products. Apple has nurtured this __________ component of its customers' attitudes.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ refer(s) to the process by which consumers select, organize, and interpret information to form a meaningful picture of the world.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort. Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth. The two groups have different((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Learning refers to a change in a person's thought process or behavior that arises from((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Stuart wanted to impress Janet with the perfect engagement ring. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Marketers call this process((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Among the factors affecting the consumer decision-making process is the way consumers spend their time and money to live, otherwise known as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick's behavior is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A consumer's external social environment includes((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences on her spending decisions are all ________ influences.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Natalie and her fiancé Dow are planning their wedding. She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating. Natalie would like to have an informal ceremony on the beach, since that type of wedding has become popular with her friends. Furthermore, Dow is from Thailand and would like to have a monk officiate. Natalie and Dow's wedding decisions are most influenced by((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often become __________, influencing other consumers' behavior.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The shared meanings, beliefs, morals, values, and customs of a group of people constitute its((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) __________ and influence consumers.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Where Caroline grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Caroline had to adjust to __________ differences.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ factors override or at least influence psychological and social issues.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Paula is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Paula knows these __________ factors will influence consumers' purchase decisions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party. It seemed like there were dozens of varieties to choose from. He noticed that he could sample a few at a station in the store. He tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different—and more expensive—kind of tortilla chip after tasting it. Marketers identify this as a success story of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal, and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the __________ and ended up spending less than she'd planned.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer's level of involvement can lead to two types of buying decisions: __________ or((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Thanh has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Limited problem solving usually relies on((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Henri will most likely engage in a(n) __________ process.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers love consumers who engage in __________, buying their company's product with little thought or consideration of alternatives.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To attract and maintain habitual purchasers, marketers spend considerable effort((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For which of the following purchases would consumers most likely engage in limited problem solving?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The three components of an attitude are((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Alex decides to make a donation to the Autism Research Institute. Which component of Alex's attitude toward autism research does this represent?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There are five types of risks associated with purchase decisions. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Barak is considering buying a hybrid car, but he's not sure that he believes the gas mileage estimates. Barak is concerned about((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at which level in Maslow's hierarchy of needs?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ are the three types of attribute sets.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha, the __________ was low.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free meals on their birthdays. Reginald hopes that this attention to his "regulars" will encourage them to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Black Friday, as the day after Thanksgiving has come to be known in the United States, is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. But one danger of running out of the doorbuster deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. This is an example of the impact of __________ on the consumer decision process.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms would prefer to manufacture in a country that has a trade surplus, or a higher level of exports than imports.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Big Mac Index is a measure of economic health in a country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs artificially lower prices and therefore lower demand.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Among the various international trade agreements, the North American Free Trade Agreement represents the highest level of integration across individual nations.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The BRIC countries are Bolivia, Russia, Italy, and China.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Even as growth in its gross domestic product has slowed, China maintains a thriving retail market, likely to reach the $8 trillion mark soon and surpass the United States as the world’s largest.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| India is one of the fastest-growing markets and has one of the youngest populations in the world.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Russia lags behind most European countries in use of the Internet.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins when a firm receives an order for its product from another country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a joint venture, the burden of ownership, control, and profits is not shared.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An effective global pricing strategy can be easily established by setting the same prices in every market around the world.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To maximize potential, segments and target markets can and should be defined by more than just geography.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In parts of Europe, including Belgium, Italy, Spain, Greece, and France, sales are allowed only twice a year, in January and June or July.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global distribution networks that involve middlemen, exporters, importers, and different transportation systems generally lower costs and prices for products.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sophia owns a string of boutiques in Italy. As such she is allowed to have sales only twice a year, in January and June or July.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Direct investment offers the firm complete control over its operations in the foreign country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Globalization refers to the processes by which goods, services, capital, people, information, and ideas ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The components of global market assessment include all of the following except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To determine the market potential for its particular product or service, a firm should use((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The most common measure of market potential of an economy is a country's((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| GDP is defined as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gross national income consists of GDP((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Big Mac Index is a novel measure of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to purchasing power parity theory, if __________ is(are) in equilibrium, products will cost the same in each country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Today, many developed countries are experiencing __________ population growth.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The shift of population from rural to urban areas in countries such as India helps global marketers by((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. The Gates Foundation recognized that problems in __________ exist in many African markets.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Ben evaluated the commercial infrastructure in Mauritius, he considered the island's((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Changes in tariffs and quotas are((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs protect domestic producers by((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In most cases, countries use tariffs to reduce foreign competition, but tariffs are also used((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the U.S. government determined the prices of solar panels imported from China were artificially low due to illegal subsidies, it imposed a ______ to help domestic firms compete.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the value of the dollar declines in relation to other currencies, it benefits U.S. marketers who((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are major trade agreements affecting global marketing except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers considering operations and trade with a specific country must consider whether or not the country belongs to a trading bloc. A trading bloc is a group of countries((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of these trade agreements represents the highest level of integration among participating nations?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global businesses often find it particularly difficult to understand the __________ of a country's culture.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product, and it didn't seem quite as amusing. He narrowed the issues to sociocultural factors. He was looking at both __________ and __________.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are included in Hofstede's cultural dimensions except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Culture affects((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Generally, firms entering foreign markets begin with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When entering a foreign market, the least risky strategy is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many of the best-known American retailers, like Starbucks and McDonald's, have contractual agreements with another firm or individuals, allowing its businesses to operate overseas. These companies expanded globally using((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will most likely use a(n) __________ strategy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. All of the following are disadvantages of franchising except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a firm pools its resources with that of a local firm to enter a new market, they create a(n)((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| India, like some other countries, may require entering firms to create _________ when expanding into their markets, limiting outsiders' control of businesses.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Of the five strategies for entering new markets, direct investment creates the((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| NCD Company wants to expand into the Mexican market. It has the financial resources, wants to control business operations, and has had considerable success marketing to Hispanics in the United States. NCD will likely use __________ to expand into the Mexican market.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| As noted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make __________ complicated.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements regarding global segmentation, targeting, and positioning is true?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following are the two components of a global marketing strategy?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The most important consideration when a firm chooses a global product strategy should be((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs, quotas, and currency exchange policies affect global((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global pricing strategies should strive to be consistent with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global marketers are under constant pressure to simplify distribution channels in order to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global marketers typically find distribution in developing countries is more complex because((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Graham had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Graham cautioned against doing this, most likely because((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brands can be extremely valuable domestically, but challenging internationally. Companies can help overcome language difficulties in using brands by((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is one of the global entry strategies?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries, this is known as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following best describes the direct investment global entry strategy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term trade deficit refers to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. This could be the result of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When entering into a franchise agreement, what term is used to refer to the firm that is granted the right to operate a business using the franchise name and business concept?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements best describes global expansion through a strategic alliance?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit, but the two competitors are not investing in one another. This is an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The United States imports more goods from China than it exports to China. This is known as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Ford Motor Company decided to sell the Fiesta—in the same form and design—around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Cisco Systems Inc. of San Jose, California, and Tata Consultancy Services of Mumbai, India, entered into a relationship, they both continued to develop market-ready infrastructure and network solutions for customers, but they relied on each other to provide the training and skills that one or the other might have lacked. This relationship is best described as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ford Motor Company decided to sell the Fiesta around the globe. Which of the following would be an example of glocalization of the Fiesta?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them learn skills needed in today's workforce. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Despite multiple upturns and downturns in its economy, Russia's overall growth prospects appear promising, especially as a consumer market. However, there are still multiple dilemmas for firms trying to market their goods and services. These dilemmas include all of the following Russia's((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What do the BRIC countries have in common?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is currently a negative factor for foreign investment in Russia?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is currently a negative factor for foreign investment in India?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is a potential negative factor for foreign investment in China?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A company is assessing opportunities in the BRIC companies and determines that _________ is one of the youngest populations in the world and is increasingly adopting global attitudes.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Why should marketers be aware of the BRIC countries?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement about India's population is true?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A publishing company plans to outsource its production-related tasks to a BRIC country. They are assessing opportunities and are attracted to this country due to its population of young, well-educated, technically-skilled workers who are fluent in English.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements is true with regard to growth in global markets?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A U.S. company is analyzing its business prospects in Brazil. Marketing executives understand which of the following statements to be true regarding this market?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country is Europe's largest Internet market, with Internet users growing at a rate of 10 percent annually?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A U.S. firm is analyzing its business prospects in China. Marketing executives understand which of the following to be true of this potential market?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country has embraced market-oriented economic development in spite of maintaining communist political ideals?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country has a rapidly aging population due to its one-child policy?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a firm has done an analysis of the most viable markets for its products, then it must next((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Franco, a former retailer, has been living in the United States for five years and wants to start a business. He does not have an existing firm or a product, and he doesn't have a lot of capital, but since he loves McDonald's food, he decides to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Sydney's Emporium has 59 stores in the United States and wants to expand globally. Sydney's wants to achieve the highest possible returns, and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores. The best global entry strategy for Sydney's is most likely((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China, Chinese consumers were left more confused than intrigued. To address or avoid such issues, one important cultural classification scheme that firms can use is Geert Hofstede’s cultural dimensions concept. Hofstede proposes that cultures differ on all of the following dimensions except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. This is an example of which global product strategy?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Hofstede's cultural dimensions concept, which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Gandolph's Tires sells the same tire globally, but it uses different advertisements based on the country and culture. This is an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global _________ strategy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ________ strategy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing research should be used only to produce favorable recommendations for senior management to consider.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps, and to be effective they must be followed in order without omitting any steps.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before conducting marketing research, it is important to establish in advance exactly what problem needs to be solved.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Briena is looking at the results of a syndicated study conducted two years ago. Briena is looking at primary data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Primary data include external as well as internal data sources.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the marketing research process, data collection happens after research design.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Warren is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Therefore, Warren should begin by conducting quantitative research.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quentin is in a group of 8 to 12 people and is being asked questions by a trained moderator. Quentin is part of an in-depth interview group.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Donald is analyzing and interpreting data. In the process, he is converting data into information.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data that have been collected prior to the start of the current research project are considered primary data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The terms external secondary data and syndicated data mean the same thing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When companies store information on customers' purchase histories in large computer files, this is known as data warehousing.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Panel data are always secondary data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Fingerprints are an example of biometric data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When survey data are analyzed in depth to determine consumer attitudes toward a product, this is an example of sentiment mining.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A disadvantage to using secondary data is that they might not be precisely relevant to the information needed.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the United States, the federal government has enacted comprehensive privacy laws for the Internet.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Neuromarketing is the process of examining consumers’ brain patterns to determine their responses to marketing communications, products, or services for the purpose of developing marketing tactics or strategies.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Companies are legally required to disclose their privacy practices to customers on an annual basis.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing research includes all of the following except ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Political consultants have been using marketing research for decades to help their candidates understand((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. Paul is using this type of marketing research primarily to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every month, Dr. Combahee takes her staff to lunch and asks them to share patients' comments and concerns. Dr. Combahee uses the lunches as an informal marketing research effort intended primarily to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Through analysis of sales data, Price-Cutters retail store found that customers who bought peanut butter also tended to buy bananas. Price-Cutters was engaged in((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Walmart is known for its efficient logistical systems. Every time consumers buy something, that purchase is recorded and sent to company headquarters, where it is used to generate reorders to vendors. In addition, customers' billions of purchases are analyzed to uncover patterns of consumers' purchasing behavior. This is an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a firm has demographic and purchasing information about its customers, the firm can use data mining techniques to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| From charitable giving to medical records to Internet tracking, consumers are more anxious than ever about((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When conducting a survey about choosing vacation destinations, Hillary will need to __________ in order to get reluctant respondents to provide honest information.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps, and researchers((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The first question a marketing researcher should ask before embarking on a research study is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are considered qualitative research except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Betty decided to open up a tea shop in the center of town, she chose a group of customers who represent her customers of interest. This group is called a((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| You work for a company that sells baby products. Your manager asks you to conduct research on automotive sales in your area. The problem with this research objective is that((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, What percentage of people in Kansas live in communities of less than 10,000 people? The problem with this research objective is that((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After defining objectives and research needs, the next step in the marketing research process involves((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| During the research design step of the marketing research process, researchers identify the type of data needed and((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Victor's custom auctioneering service provides online auction selling assistance. Victor plans to conduct marketing research to determine which auction site is best for his customers. His next step is to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Company sales invoices, census data, and trade association statistics are examples of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Commercial research firms such as IRI, the National Purchase Diary Panel, and Nielsen are sources of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jaleel is the marketing manager for a moderately well-known rock band. He wants to know more about industry trends including sales by different musical styles, online downloads, and concert attendance. Jaleel will most likely use __________ to gather this type of data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A marketing research project often begins with a review of the relevant __________ data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Omar is responsible for marketing and marketing research for a midsized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research: "Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try to get his boss to change his mind?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marvin is looking for data to help with a new marketing research study. When reviewing existing secondary data from a past research study, Marvin should pay careful attention to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After reviewing the existing data on seasonal spending by his company's customers, Marvin decided he needed new information collected to address his research questions. Marvin will need __________ data to address the questions in his marketing research study.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A major advantage of primary data collection is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A major disadvantage of primary data collection is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data collection begins((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the marketing research problem is not clearly defined, a researcher will likely engage in __________ research.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Recently, the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased. The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quantitative research offers a means to confirm ideas through((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Bianca's discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is true about quantitative research?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The purpose of __________ is that it provides information needed to confirm insights and hypotheses generated and helps managers pursue appropriate courses of action.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are __________, observation becomes particularly useful in understanding consumers' preferences.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are unable to articulate their experiences, __________ becomes particularly useful in understanding consumers' preferences.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Using __________, trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Social media monitoring, in-depth interviews, and focus groups are all __________ research methods.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Zan wants to collect considerable information about the current opinions of his ten most important customers. Zan will probably use the __________ research method.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following research methods would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the detailed opinions of a few industry experts or experienced consumers are needed, __________ is(are) often the best qualitative research method.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Randall wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured survey but is not sure what responses to include for each question. Randall could use __________ to help him develop his survey.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Frederica manages an upscale women's clothing store. She wants more information about her customers' general feelings about upcoming fall fashions. Frederica will most likely use __________ to gather this type of data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A(n) __________ is a small group of people brought together for an intensive discussion of a topic.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a focus group, researchers usually videotape or audiotape the session in order to((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products. Tyree might consider using __________ to gather qualitative information from consumers about the competitor's offerings.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Martin has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the three new advertising slogans his firm is considering. The marketing research firm might conduct a(n) __________ to provide the information Martin has requested.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) __________ marketing research method.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Malcolm is the campaign manager for a congressional candidate. He wants to know how voters across his district feel about recent sexual harassment scandals involving politicians. Malcolm will most likely use __________ to gather this type of data.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When conducting a research study attempting to understand what features were most important to automobile consumers, Gary's Research Company used a questionnaire containing __________ questions, with a predetermined set of response options.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quincy had no idea how consumers would respond to a survey about attitudes toward a program opening up space travel to private citizens. He could use __________ to allow respondents to answer in their own words.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The owner of A. C. Flora Ford Dealership wanted to know why consumers chose his company to purchase a car. He was fairly sure that most customers had one of three reasons—service, reputation, or location—but wanted to know which was revealed as the most frequent reason for purchasing. A. C. Flora will probably use a survey with __________ questions to address his research problem.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are guidelines for developing a marketing research questionnaire except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "When was the first time you went to a dentist?"((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Marketing is the best part of the business program, isn't it?"((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Do you like Wendy's hamburgers and fries?"((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In questionnaire design, a question such as "Do anti-lock braking systems reduce car accidents?"((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Charles wants to survey recent customers about the quality of service they received at his small auto service dealership. He has customers' mailing and e-mail addresses. Charles will likely use an online survey primarily because it offers((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| __________ research is a type of quantitative research that manipulates variables to help determine cause and effect.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Each time you go to the grocery store and have your purchases scanned while using a loyalty or bonus reward card, you are contributing to a database that can help marketers determine all of the following except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a research team has gathered data for specific research needs, this is known as((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following statements best describes secondary data?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following types of research would be considered quantitative research?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Imagine that you currently operate a clothing boutique, and you want to add another boutique in a new location. You need to obtain data to determine the size of your potential market. Which data source would you use?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| With more than 200 million active customers and billions of pieces of shopping data, Amazon qualifies as a((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following are guidelines provided by the American Marketing Association for conducting marketing research except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The number of participants who discontinue their use of a service divided by the average number of total participants is called((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| All of the following data sources would be considered external secondary data except((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following types of data would be the best choice for Wendy's fast-food restaurants if the headquarters office wants to know how many hamburgers versus chicken sandwiches it has sold in past years?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A restaurant chain is working on improving the quality of its food and service. To track its progress it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an unstructured question?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following provides the information needed to confirm insights and hypotheses and help managers pursue appropriate courses of action?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Coca-Cola’s experiments using ____________ record participants’ faces as they watch advertisements or prototypes, then assess how their eyes moved, when they smiled or frowned, and so on.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is neuromarketing?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether or not consumer perceptions are improving. This would be an example of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How might a book publisher use blogs in its marketing research efforts?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What type of interview contains a small group of participants and a trained moderator that guides the conversation?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an example of secondary research?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Digital billboards embedded with ________ software can identify passersby and then display ads targeted to them, based on their age, gender, and attention level.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mary's Bakery is trying to determine what price to charge for its cookies, so Mary places a low price on them and raises it each week, keeping track of how many she sells. Then she determines what her cost was for the cookies and determines which price was the most profitable. What form of research was Mary conducting?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Qualtrics, SurveyMonkey, and Zoomerang are examples of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the following is an example of an unstructured question?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A typical focus group has ________ members.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Nadia stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, she asked them what they bought and how they came to the decision to buy that item. What form of research was Nadia most likely conducting?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms that are engaged in sentiment mining are analyzing data collected from((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mattel wanted to determine if a new toy would appeal to preschoolers, so it put six 4-year-olds in a room with several toys and waited to see which ones they played with. What form of research is this?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a cable television company had 100 million subscribers at the end of the year, and 2 million of its subscribers left its service, it would have a churn rate of((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that were available?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Scanner data are used in quantitative research obtained from scanner readings of Universal Product Code (UPC) labels at checkout counters. The data from these purchases are likely to be acquired by leading marketing research firms such as ___________, which use this information to help leading consumer packaged-goods firms (e.g., Kellogg’s, Pepsi, Kraft) assess what is happening in the marketplace.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Both major political parties have developed proprietary databases that contain vast information about voters, broken down by demographic and geographic information. This kind of information is((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing executives at Diet Pepsi want to analyze the number of Diet Coke customers who switch to its product when Diet Pepsi is offered at a deep discount. What data would likely show this information?((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ______is a disadvantage of secondary research, while ________ is a disadvantage of primary research.((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term social media refers exclusively to social networking sites like LinkedIn. ((False)) |
| Firms use social networks such as Instagram, LinkedIn, and X to communicate information that is likely to discourage consumer engagement. ((False)) |
| The focus of social media efforts targeted at customer interaction is building connections. ((True)) |
| The objectives of the 4E framework for digital marketing are evolve, educate, entice and evaluate. ((False)) |
| A blog is an example of a thought-sharing site. ((True)) |
| The most popular microblogging site is Google. ((False)) |
| A goal of a corporate blog is to educate customers and create excitement. ((True)) |
| The dynamic effect of social media engagement expands the impact of the network effect by examining how people flow in and out of networked communities as their interests change. ((True)) |
| The connected effect is the outcome of social media engagement in which every time a firm or person posts information, it is transferred to the poster’s vast connections across social media, causing the information to spread instantaneously. ((False)) |
| The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information, Communication, Network, Cooperation, and Timeliness. ((False)) |
| One of the seven primary needs that apps meet is the need to shop. ((True)) |
| The three-stage process that firms use to engage customers through social, online, and mobile media involves listening, analyzing, and implementing. ((True)) |
| Freemium apps include advertising that generates revenues for the firm. ((False)) |
| The number of followers an influencer has directly translates to their value. ((False)) |
| While waiting to be seated at Jameson’s Pub and Grub, Harper receives a customer loyalty coupon through an app on her mobile phone for 30 percent off an appetizer or dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives? ((Excite)) |
| Emmy wants a very professional look for an interview with an accounting firm. A friend tells her about Posh Girl, a site that allows users to virtually try on clothes. It even offers an interactive “custom fit” feature. After checking out some options, Emmy takes her measurements and orders a dress without ever leaving her office. Virtually trying on a dress best describes which of the 4E framework objectives? ((Experience)) |
| It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today’s world of digital marketing, one can read a chapter of a book before buying it or watch YouTube videos on different ways to use a product. These scenarios are aimed at which aspect of the 4E framework? ((Experience)) |
| Brady’s Bike World offers its customers an interactive website to help them choose the best bicycle for their lifestyle. But the site’s most-used feature is its user blog in which customers—both satisfied and unsatisfied—talk about products they have purchased and the service received at Brady’s. The user blog best describes which of the 4E frameworks for the store’s customers? ((Engage)) |
| CVS provides its loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the_____ aspect of the 4E framework of digital marketing. ((Excite)) |
| A sporting goods store provides special offers through a hashtag campaign to its customers. Which element of the 4E framework does this represent? ((Engage)) |
| A ________ is an example of a thought-sharing site. ((Personal blog)) |
| Thought-sharing sites are also known as ((Blogs)) |
| An example of a popular microblogging site is ((X)) |
| A ________ can educate customers when discussing their products or services and create excitement when they promote special offers. ((Corporate blog)) |
| Instagram’s Threads app would be considered a ((Microblog)) |
| 26. Delisa's blog allows her employer's customers to engage with the company in a two-way dialogue. What type of blog is this? ((Corporate blog)) |
| 27. For companies, what digital marketing tool can best be used to both educate and excite customers? ((Corporate blog)) |
| 28. Yoni is developing a marketing campaign for an organic carpet cleaning product. Since carpet cleaning is somewhat dull, he is trying to educate consumers about the value and uniqueness of the product, and appeal to environmentally-conscious consumers. Which social media application is particularly effective at educating and engaging users? ((Blogs)) |
| 29. Manufacturers, retailers, and service providers have created and maintain websites, blogs, and _________ to enable customers to interact with them over the Internet. ((A social media presence)) |
| 30. What is arguably the most powerful and influential online marketer in the United States? ((Amazon)) |
| 31. American Express Open Forum site invites business experts to share their wisdom in various posts. This is an example of what type of blog? ((Corporate blog)) |
| 32. The most loyal customers use _______ when making purchases. ((Multiple channels)) |
| 33. What would be considered information content on a website? ((Video)) |
| 34. _____ is/are a traditional contextual element of website design. ((Font)) |
| 35. The basis of any marketing strategy is its ______. ((Goals)) |
| 36. What Amazon feature might help consumers search, shop, find directions, and maintain their homes? ((Alexa)) |
| 37. Carly decides to use X to market her custom t-shirts to peers on her campus. She sets up an X account with the name @customizedbycarly and posts this on her X feed, making sure to tweet every few days. Soon Carly is selling a lot of t-shirts. Carly’s X account is an example of ((Microblogging)) |
| 38. Which type of blog typically provides the highest level of editorial control for companies? ((Corporate blog)) |
| 39. From a marketing perspective, what role is played by professional bloggers? ((Reviewing products or services and providing recommendations)) |
| 40. Of the various types of blogs, which one do marketers have the lowest level of control over? ((Personal blog)) |
| 41. What encourages visitors to delve deeper into a website, to explore other pages and, in general, spend more time on the site? ((Call-to-action buttons)) |
| 42. Which statement about microblogs is true? ((Microblogs allow people to share their thoughts, opinions, and feelings)) |
| 43. Apple operates a blog called Apple Newsroom, where you can read news, find updates and see videos on Apple products. The information is both engaging and educational. Apple Newsroom is an example of a ((Corporate blog)) |
| 44. Leila loves to read and write. She started a blog about young adult books, including writing tips and book reviews. The readership of her blog gradually increased, and eventually publishers started sending her new books, hoping she would review them. Over time, Leila’s blog has changed from a ________ blog to a ________ blog. ((Personal; Professional)) |
| 45. Alessio T, a luxury car brand, bypassed Facebook for _______ for its social media campaign since its professional audience is more in line with Alessio T’s target customer base. ((LinkedIn)) |
| 46. The _______ is an outcome of social media that satisfies humans’ innate need to connect with other people. ((Connected effect)) |
| 47. An example of the _______ effect is when BMW gained in-depth knowledge about visitors to a popular Chinese social media site and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them. ((Information)) |
| 48. Individuals achieve the _______ effect when they check in and post a picture to Facebook, upload a video to YouTube, or share a link to an article they have liked on LinkedIn. ((Connected)) |
| 49. _______ is an activity used in online searches to increase the visibility of a firm by using paid searches to appear higher up in search results. ((Search engine marketing)) |
| 50. At the Encantadora Hotel and Spa, an X concierge stays in constant contact with its guests. If a guest has a question or concern, the answer is just a hashtag away. This is an example of the impact of the _______ effect. ((Dynamic)) |
| 51. Josie knows consumers often consider only the first few entries in a list of search results. Therefore, she wants to ensure _______ is an important component in her firm’s digital marketing strategy to improve its key terms’ positions on a search engine’s page. ((Search engine marketing)) |
| 52. If Harry Styles posts a close-up of his fingernails, painted using his Pleasing nail polish line, Pleasing will have instantly reached his millions of followers. What effect of social media engagement is this an example of? ((Network)) |
| 53. The Wheel of Social Media Engagement includes the following five effects as drivers of social media: ______, Connected, Network, Information, and Timeliness. ((Dynamic)) |
| 54. In social media engagement, the influence of a post is affected by the credibility of the original poster and those who share the post. Which effect of the Wheel of Social Media Engagement does this demonstrate? ((Network)) |
| 55. In the no-cost app Candy Crush Saga, you get five lives to play in the game. When you lose a life, it takes 30 minutes in real-life time to get that life back, or you can spend $0.99 to get all five lives back. Candy Crush Saga is an example of ((Freemium app)) |
| 56. Adil pays $2.99 to download a game on his phone. When he opens the game, he can play the game, but he has the option to spend additional money to purchase more lives when his character dies. What pricing model does the game use? ((Paid with in-app purchases)) |
| 57. What is a pricing model for apps discussed in your text? ((Paid)) |
| 58. Of the seven primary motivations for mobile app usage, which one do people spend the most amount of time on each month? ((Need for “me time”)) |
| 59. Which component of website traffic analysis shows how site users proceed through information, similar to how a grocery store might try to track the way shoppers move through their aisles? ((Click path)) |
| 60. Which app would help consumers fulfill their “need to accomplish”? ((Google Calendar)) |
| Apps such as calendars, trip planning, and flight trackers help consumers fulfill which primary motivation? ((to prepare)) |
| ______ are free to download, but ads appear on the screen; they generate revenue while users interact with the app. ((Ad-supported apps)) |
| Which app pricing model is used by the app Call of Duty: Mobile? ((freemium apps)) |
| Esme is watching a movie on her Disney+ app. Which need is Esme satisfying? ((me time)) |
| Isla is 23-years-old and uses WhatsApp to share videos with her friends overseas. Isla is fulfilling her need to ((socialize)) |
| Which of the following accurately depicts the three stage online, social, and mobile engagement process? ((listening, analyzing, and implementing)) |
| The use of sentiment analysis to analyze content on social media sites is part of the_____ stage of the social media engagement process. ((listen)) |
| What activity illustrates a category of analysis used for understanding data collected from social media? ((determining who site visitors are, what they’re doing, and what engages them)) |
| When designing a digital marketing campaign, the first step is to ((identify the strategy and goals for the program)) |
| The development of a clear call-to-action and eye-catching designs are important in the________ step of developing a digital marketing campaign. ((campaign development)) |
| ________ allow(s) marketers to analyze data from content sites like Facebook, X, online blogs, and reviews to collect and assess consumer comments about companies and their products. ((Sentiment analysis)) |
| Which app pricing model typically includes in-app purchases that enable the user to enhance the app or game? ((freemium apps)) |
| Companies can learn a lot about customers using sentiment analysis on sites like Facebook and X to ((assess the consumers’ favorableness or unfavorableness of the content)) |
| One important measure of social media’s effectiveness is the percentage of site visitors who take the action the site owner hoped for, such as making a purchase, subscribing to a service, or donating money. This measure is called the site’s ((conversion rate)) |
| When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be ((the percentage of visitors to the page describing the contest who entered the contest)) |
| Suppose KFC wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using ((sentiment analysis)) |
| Despite its innovative graphic design, the website for Talia’s Jewelry did not seem to attract customers who lingered. In fact, most website visitors left the site before they made a purchase. Which measure does the owner need to address? ((bounce rates)) |
| One measure of traffic from visitors on sites, the total requests for a page, is measured in units called ((hits)) |
| Vikram has developed a better medication container for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Vikram use to analyze data from websites, particularly to learn how people search for similar products online? ((keyword analysis)) |
| What term refers to the percentage of times a visitor leaves the site after viewing one page? ((bounce rate)) |
| How is the cost to companies and entrepreneurs using Google Analytics calculated? ((free for everyone)) |
| Once a company has identified a strategy and set goals, what is the next step in the process of creating a digital marketing campaign? ((identify the target audience)) |
| The final step in the process of creating a digital marketing campaign is to ((make changes to increase ROI)) |
| When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media than other forms of IMC? ((They need to be updated almost constantly)) |
| A disadvantage for companies using a “daily budget,” such as that offered by Facebook to its advertisers, is that it ((may limit exposure of a successful ad)) |
| Companies that hire celebrities to promote brand messages to their networks of followers are using ((influencer marketing)) |
| Modern Kitchen wants Giada De Laurentiis from the Food Network to mention its reclaimed butcher block counters in her blog. Modern Kitchen is willing to pay her top dollar because of her popularity. This is an example of ((influencer marketing)) |
| Counting followers may not be sufficient to determine the value of an influencer, since there is a growing problem of fraud, such as when unethical “click farm” service providers offer to sell followers to social media personalities. So, companies must consider the 4Rs: ((relevance, reach, response, and return)) |
| Better Base Face is a new, organic-based cosmetics line. Better Base would like to hire Denise Ferguson, a renowned makeup artist, to demonstrate the use of Better Base in her blog. Better Base knows Denise’s followers will be highly interested in the product line because of her experience. Which factor is Better Base most considering at this point? ((the relevance of Denise’s background)) |
| An entertaining post likely spreads further than a basic, informational one. This factor contributes to ((reach)) |
| The type of influencer that is widely recognized and has a large following is usually a________ influencer. ((celebrity)) |
| Explain how social media has changed how firms communicate with their customers relative to traditional forms of marketing products. ((Answers will vary)) |
| Explain the 4E framework for digital marketing and identify the most effective social and mobile media tools for accomplishing each of the 4Es. ((Answers should include Excite, Educate, Experience, and Engage)) |
| What forms of digital marketing are good choices for “exciting” the customer? ((Social networks and location-based software are effective)) |
| A local manufacturer has developed a high-end, scented shaving cream targeted strictly at male consumers. The scents include options such as allspice, tobacco, and leather. Using the 4E framework, briefly describe the target client, and outline a digital marketing program for this new product. ((Answers will vary)) |
| Explain how YouTube helps customers “experience” a product or service. ((YouTube provides vivid information on product use and benefits)) |
| In terms of the 4E framework, what is the significance of “engaging” the customer? ((Engagement leads to loyalty and potential repeat customers)) |
| Suppose that Nokia wants to create a social media program to build consumer engagement around a new line of smartphones. Using the 4E framework, explain (with examples) how Nokia could build this program. ((Answers will vary)) |
| Discuss why mobile marketing should be considered significant by companies and marketing firms. Explain how McDonald’s uses its app to increase its mobile presence and boost customer satisfaction. ((Mobile marketing increases accessibility and convenience)) |
| Firms use primary online channels for a variety of goals that reflect the 4Es. Describe the 4Es and the online channels that reflect these goals. ((Answers will vary)) |
| Give an example of how digital marketing can be used to provide improved customer service. ((Examples may include customer service chatbots)) |
| Compare the role of corporate, professional, and personal bloggers regarding a new product. Choose one product/service and use this as an example in your explanation. ((Answers will vary)) |
| What is the purpose of search engine marketing (SEM)? ((To increase a firm's online visibility)) |
| Describe crowdsourcing and provide an example of how it is used to build community in online marketing. ((Crowdsourcing involves user-generated content to enhance community engagement)) |
| Describe the Wheel of Social Media Engagement. ((The Wheel of Social Media Engagement includes five effects: information, connected, network, dynamic, and timeliness)) |
| Compare and contrast the terms information effect, connected effect, network effect, dynamic effect, and timeliness effect of social media engagement. ((Answers will vary)) |
| How do companies such as American Express utilize corporate blogs? ((To share business insights and increase engagement)) |
| Marketers rely on different types of online marketing strategies. Describe when a thought-sharing site would be particularly effective. ((Effective for building community and sharing expertise)) |
| List and describe the seven primary motivations for mobile app usage. ((Me time, Socializing, Shopping, Accomplishing, Preparation, Discovery, Self-expression)) |
| Select four of the seven primary needs that apps meet and give examples of each. ((Examples will vary based on chosen motivations)) |
| Why would a firm use Google analytics in social media marketing? ((To track and analyze visitor data and engagement)) |
| List and describe the four basic ways of generating revenue from apps. ((Ad-supported, Freemium, Paid, and Paid with in-app purchases)) |
| You are the owner of a frozen yogurt shop that encourages customers to “build their own sundae.” What social and mobile media tools could you use to enhance your business? ((Answers may include social media posts and interactive mobile apps)) |
| Briefly describe the three-stage process for engaging customers using online, social, and mobile media. ((Listening, Analyzing, and Implementing)) |
| Bud Light has become known for launching edgy—and often risky—advertising and social media campaigns. How might Bud Light use sentiment analysis to gain insights into consumers’ reactions to a new ad campaign? ((By analyzing online sentiment data to understand consumer reactions)) |
| Suppose a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free large french fry to anyone who “likes” the restaurant’s Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign. ((Data may include page views, likes, and redemption of offers)) |
| Suppose that Pete’s Pitas near campus wants to use social media to get more people to visit the store. The manager plans to offer a free side of hummus to anyone who “likes” the store’s Facebook page. In this situation, how would you measure the conversion rate? ((The percentage of people who redeem the offer after liking the page)) |
| List, in order, the steps involved in developing a digital marketing campaign. ((Identify strategy and goals, target audience, budget, campaign, and monitor changes)) |
| Handy Andy’s Hardware Store has a strong online presence. What type of influencer would the owner Andy Burns want to use to further promote his store and why? ((Answers may suggest using a local influencer familiar with hardware products)) |
| Explain one of the ethical situations that can arise when using influencers. ((Issues include transparency in disclosing paid partnerships)) |
| Kirby Frames, an online eyeglasses retailer, has an interactive website that allows consumers to upload a picture of themselves and test various styles of eyeglasses before making a purchase decision. Which component of the 4E framework does this best align with? ((experience)) |
| Today’s artificial intelligence (AI) is typically only used for voice assistants. ((False)) |
| Because many people are uncomfortable with artificial intelligence, its use is on a decline. ((False)) |
| Artificial intelligence (AI) refers to the ability of information technologies to exhibit intelligence, such that they can learn continually from data and perform tasks and functions that previously would have required human intervention. ((True)) |
| Which component of the AI four-quadrant framework features AI that helps firms perform various critical activities not actively noticed by consumers, such as moving merchandise in warehouses or cleaning floors in a shopping center? ((increase efficiency)) |
| Artificial intelligence that interacts with customers without any human interactions is also known as______, or Quadrant 4 of the AI four-quadrant framework. ((autonomous AI)) |
| At a local coffee shop, an AI-enabled barista, Kaldi, has learned to make the perfect latte, every single time, using visual capabilities and a robotic arm. Consumers simply place their order via a digital app and Kaldi has their drink ready in a matter of minutes. This is an example of which component of the AI four-quadrant framework? ((autonomous AI)) |
| List and briefly describe the components of the AI four-quadrant framework. ((Increase efficiency, expand capabilities, augment capabilities, autonomous AI)) |
| Hardeep is hoping to grow the audience of her online cooking blog. At the bottom of a blog post about her family’s holiday spice cake, Hardeep encouraged her blog readers to share their own family holiday traditions with her online community and included a button, “Share Your Tradition,” which allowed readers to post comments and reply to others’ comments. “Share Your Tradition” is an example of a(n) ((call to action)) |
| What step in designing a digital marketing campaign involves determining exactly what a firm hopes to promote and achieve through its campaign? ((identify strategy and goals)) |
| Which component of website traffic analysis shows how site users proceed through information, similar to how a grocery store might try to track the way shoppers move through their aisles? ((click path)) |
| 1. Conscious marketing is focused on the bottom line, or the company’s profits. ((False)) |
| 2. The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing. ((True)) |
| 3. Marketing ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting. ((False)) |
| 4. Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor. ((True)) |
| 5. As a World Wildlife Fund Climate Savers Partner, over the last 10 years LEGO has worked to reduce its packaging size, introduced toy pieces made from sustainably sourced botanical material, and has committed to removing all single-use plastic packaging by 2025. These initiatives illustrate CSR programs. ((True)) |
| 6. A common view in today’s business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit. ((False)) |
| 7. One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system. ((False)) |
| 8. Dew Drop Water donates 3 percent of its profits to communities in need of clean water. This action demonstrates that Dew Drop Water is a firm with a strong ethical climate. ((False)) |
| 9. From a conscious marketing perspective, social responsibility is at the core of the business through its higher purpose and by viewing the community and the environment as stakeholders. ((True)) |
| 10. A landscaping company agreed to complete a job in two weeks and collected a 40 percent deposit, but never showed up to do the job. The same landscaping company then donated $4,000 to a local food pantry. The landscaping company could be considered socially responsible. ((True)) |
| 11. Among the key differences between conscious marketing and CSR is the unique view on shareholders that is absolutely critical to conscious marketing. ((True)) |
| 12. Stakeholders only include the firm’s employees and their families, customer groups, and the firm’s partners. ((False)) |
| 13. Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society. ((True)) |
| 14. Kickstart Computer marketed its tablet computers to kindergartners, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process. ((False)) |
| 15. Once the marketing strategy is implemented, controls must be in place to be certain that the firm has done what it has set out to do. ((True)) |
| 16. Conscious marketers create contingency plans to reflect their conscious leadership and conscious culture. ((True)) |
| 17. The first step in ethical decision making is to create a contingency plan. ((False)) |
| 18. In the ethical decision-making framework, brainstorming occurs immediately following the identification of issues step. ((False)) |
| 19. King’s Hardware planned to increase the pay of its managers but not its frontline employees. To determine the potential ethical issues, it should first identify any issues involved so it can gather facts related to those issues. ((True)) |
| 20. The view that decisions should be ethically based is part of which concept? ((Conscious marketing)) |
| 21. Conscious marketing encompasses which overriding principle? ((A recognition of marketing’s greater purpose)) |
| 22. Marketing ethics is concerned with ((Distinguishing between right and wrong actions in a business setting)) |
| 23. For socially conscious corporate leaders, the firm’s ability to________ must be of paramount importance. ((Balance shareholder interests with the needs of society)) |
| 24. The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of ((Issues related to marketing ethics)) |
| 25. When Gerry’s Grocery issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple________, including the farmers that supply the food, the grocery’s customers, and animal welfare groups. ((Stakeholders)) |
| 26. Quinn is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm’s shareholders and sees no value in corporate social responsibility. Quinn’s attitude is ((Consistent with the views of other critics of corporate social responsibility)) |
| 27. ________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. ((Conscious marketing)) |
| 28. Transitioning to environmentally-friendly packaging is an example of which principle of conscious marketing? ((Consideration of stakeholders and their interdependence)) |
| 29. Which statement regarding corporate social responsibility is true? ((These responsibilities are associated with the demands, expectations, requirements, and desires of stakeholders)) |
| 30. For every consumer who purchases a pair of Bombas socks, the company donates a pair of socks to homeless shelters. Bombas is actively engaging in ((Corporate social responsibility)) |
| 31. The definition of corporate social responsibility addresses ((Environmental impact)) |
| 32. When marketers work in controversial or polluting industries, such as tobacco or fossil fuels, their central activities largely bar them from becoming ((Conscious marketers)) |
| 33. According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders’ expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes________ performance. ((Economic, social, and environmental)) |
| 34. Which statement regarding corporate social responsibility is true? ((Although CSR is an important element of conscious marketing, it is not the same thing)) |
| 35. A candy company uses ethically-sourced chocolate. This is an example of ((Conscious marketing)) |
| 36. Which statement regarding conscious marketing is correct? ((It recognizes that business is a subset of society, and that society is a subset of the planet)) |
| 37. Ironically, while the leaders of Livingston Inc. were manipulating the company’s finances for their personal benefit, the company was a major donor to Detroit area charities. Livingston had unethical business practices but was also ((Demonstrating corporate social responsibility)) |
| 38. What is the most basic corporate social responsibility to employees? ((To provide safety in the workplace)) |
| 39. Madison Auto donates more than $2 million in cash and in-kind items to charitable causes every year. This form of social responsibility most directly affects ((Customers)) |
| 40. A chain of grocery stores donates leftover produce to a local nonprofit serving the homeless. Which category of stakeholders is it appealing to? ((Society)) |
| 41. When Value Mart pressured its vendors to supply it with environmentally-friendly merchandise with labels to prove it, this effort most relates to the concept of ((Sustainability)) |
| 42. How might a technology company such as Samsung ensure it behaves in a socially responsible way toward its employees? ((It can cover tuition costs for continuing education)) |
| 43. How might a technology company such as Nokia ensure it behaves in a socially responsible way toward its customers? ((It can protect the privacy of personal information collected on its website)) |
| 44. When companies embrace________, they appeal not only to their shareholders but also to all of their key stakeholders. ((Conscious marketing)) |
| 45. An online bookstore ships all of its products in packaging made from recycled materials. In which stage of the marketing plan would this take place? ((Implementation)) |
| 46. How might Dunkin’ ensure it behaves in a socially responsible way toward members of its supply chain? ((It can purchase coffee beans from suppliers who pay coffee growers a fair price)) |
| 47. Star Baker, a firm that manufactures high-end mixers, donates $25 per mixer sold to a local soup kitchen. This is a form of ((Corporate social responsibility)) |
| 48. Many corporations are changing their retirement programs to allow more choices. When considering changes to retirement programs, the primary stakeholders are the ((Employees)) |
| 49. The________ for natural skin care company Beauty Within is to “create natural cosmetic products formulated to help you maximize your health and beauty without harming the world around you.” ((Mission statement)) |
| 50. In the________ phase of the marketing plan, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders. ((Planning)) |
| 51. When integrating conscious marketing into a marketing strategy, a key task is to ensure all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process? ((Control phase)) |
| 52. During the________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed. ((Control)) |
| 53. Paulo is considering the question, “Did our actions have a negative effect on any stakeholder group?” He is addressing marketing ethical issues in the________ phase of the strategic marketing planning process. ((Control)) |
| 54. Every year, Fresh Garden Produce issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of Fresh Garden Produce’s________ phase of its strategic marketing planning process. ((Control)) |
| 55. Charges that firms are using child labor to produce their products are likely to occur during the________ phase of the strategic marketing planning process. ((Implementation)) |
| 56. If Hazel decides to sell the best chocolates on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations? ((Planning)) |
| 57. Devneel’s company manufactures industrial floor cleaner. He is concerned that consumers who do not understand cleaner safety will purchase these extra-strength cleaners and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed? ((Implementation)) |
| 58. Marketers that include ethical policies and standards in the firm’s mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process? ((Planning)) |
| 59. Which description embodies conscious marketing principles? ((Both ethically and socially responsible)) |
| 60. A consulting company uses renewable resources whenever possible, and it donates money to a nonprofit dedicated to protecting the environment. Based on this information, the company is demonstrating ((Conscious marketing)) |
| In a survey, what percent of employees responded that they had been pressured to use unethical marketing tactics at work? ((25%)) |
| When making decisions, managers often have to decide between doing what is beneficial for themselves (and possibly the firm) in the short run and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, conscious marketing must ((align the short-term goals of each employee with the long-term, overriding goals of the firm)) |
| The American Marketing Association provides a detailed, multipronged__________ that can serve as a foundation for marketers, emphasizing that “As marketers . . . we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy.” ((Statement of Ethics)) |
| To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must ((be aligned with the long-term goals of the firm)) |
| Which statement about ethical attitudes is true? ((Most Americans say they won’t buy products from a company that opposes issues that are important to them)) |
| Which question is asked when using the Golden Rule test in the ethical decision-making metric? ((Would I like to be on the receiving end of this action and all its potential consequences?)) |
| Courses of action when following the framework for ethical decision making, such as halting a market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the_______ stage. ((evaluate alternatives)) |
| The decision-making metric includes the________ test. ((moral mentor)) |
| Janson Inc. is in Step 4 of its ethical decision-making process. Executives were asked to take the Publicity Test using an ethical decision-making metric. All scores were in the “No” column. What does this mean? ((The situation is ethically troubling to the executives)) |
| The ethical decision-making framework includes ((choose a course of action)) |
| Isaac has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are several regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Isaac should do in the ethical decision-making process is ((identify issues that need to be addressed)) |
| Eliza read a stinging letter to the editor in her local newspaper criticizing her beverage company for supporting a sporting event for children with disabilities. The letter’s author was critical of a banner displayed at the event with the logos of alcoholic beverages and Eliza’s company name. Eliza never considered this problem might arise. Her company failed to ((identify issues)) |
| The Calhoun County School Board is concerned about deteriorating facilities and a shrinking budget. The board began by studying the issue, then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board then listened to each group’s concerns. In the ethical decision-making framework, its next action should be to ((engage in brainstorming alternatives)) |
| After a firm has identified its stakeholders and relevant issues and gathered available data related to an ethical decision-making situation,________ should engage in brainstorming and evaluating alternatives. ((all parties relevant to the decision)) |
| Once a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, all parties relevant to the decision should ((brainstorm for alternatives)) |
| Who is in charge of reviewing and refining alternatives and choosing a course of action when making an ethical decision? ((company leaders and managers)) |
| Destiny’s company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that ((seems best after weighing the concerns of all stakeholders)) |
| Charter & Co. is considering buying out a competing firm and closing most of the competitor’s factories. The company has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the marketers are not confident about the decision, they should ((reexamine their alternatives)) |
| Imagine the use (or misuse) of data collected from consumers by a marketing research firm. An issue that might arise is the way the data are collected. During which step in the framework for ethical decision making would this issue be focused on by the marketing research firm? ((Step 1—identifying issues)) |
| Robbie has been asked to approve a marketing campaign that, although not illegal, promotes questionable food products to children. He is concerned the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Robbie will most likely ((evaluate the alternative using a series of questions)) |
| When Tirabishi car owners began to report problems with brake pads, Tirabishi at first ignored or rejected the claims. Eventually, the company evaluated the issue and issued a recall. Which of the four steps of the ethical decision-making framework was Tirabishi performing when it recalled several of its models? ((choose a course of action)) |
| A meat-packing company discovers that eight months ago it unknowingly distributed meat from a cloned pig. The firm is unaware of any specific risks to humans consuming the meat. However, some scientists have raised questions and some consumers are fearful of potential future health issues. The meat company must decide whether or not to make this matter public. How should it begin the process of making an ethical decision? ((Identify the issues raised by the situation)) |
| The ethical decision-making metric poses which question? ((Would I want the person I admire most to see me doing this?)) |
| Which test asks the question, “Would the person I admire most engage in this activity?” ((The Moral Mentor Test)) |
| In the ethical decision-making metric, the question that asks, “Could I give a clear and honest explanation for the action I’m contemplating that would satisfy a fair and dispassionate moral judge?” applies to the ((Transparency Test)) |
| Distinguish between business ethics and marketing ethics. ((Essay)) |
| Conscious marketing encompasses four overriding principles. What are they, which do you feel is the most important, and why? ((Essay)) |
| The owner of a local heating and cooling repair company wants to improve his company’s reputation for corporate social responsibility. What could they do? ((Essay)) |
| Name at least two examples of socially responsible behavior you have witnessed in a company or heard about through the media. How do these instances meet the criteria for socially responsible behavior as outlined in the text? ((Essay)) |
| When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers. How might they engage in CSR in an effort to mitigate the damage that their products cause? ((Essay)) |
| Describe how Walmart engages in CSR efforts to mitigate the criticism it has received for being one of the worst-paying company in the United States. ((Essay)) |
| Describe three ways in which corporate social responsibility differs from conscious marketing. ((Essay)) |
| How would you distinguish a firm that practices corporate social responsibility from one that practices conscious marketing? ((Essay)) |
| What is the difference between following the law and practicing corporate social responsibility? ((Essay)) |
| What is greenwashing? Give an example. ((Essay)) |
| A local cafe has decided that it wants to become more socially responsible. For three of the stakeholder groups listed in the chapter, suggest socially responsible actions the cafe could take to serve those stakeholders. ((Essay)) |
| Identify how a company might evaluate whether or not to support United Way, a program that collects donations and distributes them to a wide range of charities. ((Essay)) |
| The CEO of your firm, a distributor for a domestic beer manufacturer, has asked you to take on a special project. She has been hearing about a growing trend toward corporate social responsibility, but she wonders if this is a reasonable investment for the firm. Outline the costs and benefits in general terms and draw your own conclusion for her consideration. ((Essay)) |
| Avoiding a GMO label might help companies sell more of their products. Thus far, many food manufacturers seem to be fighting GMO labeling. However, despite the fact that removing genetically modified ingredients may increase production costs, companies such as General Mills have removed genetically modified ingredients from some of their products, and grocers such as Whole Foods have committed to issuing GMO labels by 2018. Who are the stakeholders in this situation? ((Essay)) |
| Briefly describe how CSR affects the various stakeholder categories. ((Essay)) |
| During which phase(s) of the strategic marketing planning process are issues related to conscious marketing likely to be addressed? ((Essay)) |
| Burt’s Bees mission is to be a “Natural, Earth-Friendly Personal Care Company.” As part of that mission, Burt’s Bees has a “Zero Waste to Landfill” initiative. How would this mission be addressed in each phase of the strategic marketing planning process? ((Essay)) |
| After a series of embarrassing and unprofessional actions by her marketing team, Samira wants to align personal and corporate ethics goals within her firm. What general and specific actions will she need to take? ((Essay)) |
| Briefly describe the three phases of the strategic marketing planning process and give one example of an ethical dilemma that might arise during each phase. ((Essay)) |
| Funeral home businesses have been criticized for accepting payments from medical parts companies for assisting them in finding families who would allow materials to be harvested from deceased family members. Although not illegal, the payments raised ethical questions. How should the funeral industry go about addressing these questions? ((Essay)) |
| Mia has just learned a brand of clothing she has been selling for years in her store is being made by workers in sweatshops who work under inhumane working conditions and are paid subsistence wages. Which of the questions in the ethical decision-making metric will most likely affect her decision to discontinue the brand? ((Essay)) |
| List the four steps in the ethical decision-making framework and include some questions that should be asked in each step. ((Essay)) |
| A firm that ensures employment opportunities for local communities and provides goods for the citizens of poor nations is most likely adhering to which principle of conscious marketing? ((recognition of marketing’s greater purpose)) |
| As part of its Delivering for Good program, FedEx partners with top humanitarian organizations to deliver life-saving supplies during natural disasters. For example, after Hurricane Dorian, FedEx donated $1.76 million in shipping costs. This is an example of ((corporate social responsibility)) |
| Which company most closely demonstrates a corporate social responsibility (CSR) program? ((Costco donates food and nonfood items to various nonprofit organizations)) |
| Into which of the four key conscious marketing stakeholder groups would partners and competitors fall? ((marketplace)) |
| Approximately one-third of adults make their purchasing decisions on the basis of companies’ environmental and social impacts. ((True)) |
| To promote its reusable, multi-purpose food and water storage products, Certified B corporation Klean Kanteen set up free water stations at a local 5k run. Potential consumers were not only able to hydrate after the race, but also could learn about the company’s offerings. Which phase of the strategic marketing process does this tactic fall under? ((implementation)) |
| In which phase of the strategic marketing process does a firm ensure all its employees have acted ethically? ((control)) |
| Niko always buys his eggs from Thriving Farms because he knowns the company ensures organic, pasture-raised products. Niko refuses to buy eggs from Red Barn Farm because the company’s eggs are not certified organic or cage-free. Niko is participating in ((ethical consumerism)) |
| Casey is weighing several options on an ethical decision at her firm. To help her decide, she asks herself if she’d be comfortable with her decision being displayed on the front page of her town’s newspaper. Casey is using the_______ test to assess her level on confidence in the decision being made. ((Publicity)) |
| 1) Generally, people buy one product or service instead of another because they perceive it to be a better value. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 2) The consumer decision process ends with a comparison of available alternatives. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 3) The greater the difference between a consumer’s unsatisfied need and the desired state, the greater the need recognition will be. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 4) Samantha wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 5) When Stephen asked Gracie where she wanted to go for dinner, she said Chili’s because she went there often and always liked it. Gracie conducted an internal search for information. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 6) When making an important purchase, consumers often consult friends and family. This is considered an internal search for information. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 7) When Jeanine is thirsty, she always buys a Sprite. Like many consumers, Jeanine engages in considerable alternative evaluation when buying habitual products like which soft drink to buy. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 8) Dennis didn’t go see the movie Once Upon a Time in Hollywood because his friends all said he wouldn’t be able to handle it. When he found out how good it was, he blamed his friends. Dennis is demonstrating an external locus of control. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 9) One benefit of having satisfied customers is that they may spread positive word of mouth. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 10) Setting high customer expectations is a good strategy that will avoid customer dissatisfaction in the long run. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 11) Maslow’s hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 12) Situational factors may influence purchasing decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 13) Harrison will not consider purchasing a Korean car brand based on negative comments made by his family; therefore, he has developed a negative attitude toward Korean brand cars. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 14) Amy is out of eggs and coffee creamer and needs to decide what is for dinner. She will be stopping at the grocery store on the way home. Amy will likely engage in limited problem solving. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 15) As owner of a local cafe, Victoria greets her regular customers by name and often begins making their order when she sees them pull into the parking lot. Habitual purchasers with strong store loyalty are great customers. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 16) Jade is visiting universities before applying to schools. She is likely to be involved in an impulse buying process. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 17) After purchasing an expensive baseball glove, you may question whether or not this glove is really any better than the less expensive glove you could have purchased instead. This is an example of postpurchase cognitive dissonance. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 18) Travis usually buys Champion shoes. When his friend asked him what shoes he should buy, Travis naturally said Champion because it was the first brand he thought of. Travis’ response was an evoked set. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 19) Marketers often use principles and theories from sociology and psychology to better understand consumers’ actions and to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 20) Why do people typically buy one product or service instead of another? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 21) The consumer decision process model represents ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 22) When does the consumer buying process begin? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 23) When Bianca realized her dog had ticks and the pet store did not stock flea and tick medication, Bianca was faced with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 24) The greater the discrepancy between a consumer’s needy state and the desired state, ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 25) The greater the discrepancy between a consumer’s________, the greater the consumer’s need recognition will be. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 26) Upscale men’s and women’s clothing stores like Neiman Marcus are more likely to appeal to consumers’________ needs. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 27) When professional painters purchase paint supplies, their purchases are primarily addressing________ needs. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 28) Jackson has an almost-new economy car, but he wants a Corvette because he thinks it would be exciting to own one. If he decides to purchase a sports car such as the Corvette, he will be primarily fulfilling a________ need. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 29) A key to successful marketing is determining how to meet the correct balance of________ needs that best appeals to the firm’s target markets. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 30) By producing cars that do more than get riders to their destinations and back, BMW is addressing consumers’________ needs. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 31) When the gas tank rusted through on her old car, Caroline knew she had a problem. Logically, Caroline’s next step in the consumer decision process would be to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 32) When Dean began searching for a new car to replace his old, rusty one, he most likely relied on________ sources of information. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 33) When Tim decided he needed a new computer, he immediately called his old college roommate, who owns an electronics store, to ask questions about options. Tim was searching for information from ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 34) Renee wanted an unbiased source of information to help her decide what brand of appliances to buy for her new home. Renee would most likely search for information from ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 35) Which term refers to the various methods marketers use to present different choices to consumers and which has a pertinent effect on their decision making? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 36) LEGO has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, a few days later LEGO sends a humorous email saying, “Like what you saw? Make it yours in a snap!” along with a photo of a LEGO person holding a pair of binoculars. This attention-getting device is designed to improve the site’s ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 37) Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 38) Every time Matilda wants a cheeseburger for lunch, she and her friends go to Hilltop Grill. However, if she’s craving something sweet, she heads straight to The Baker’s Dozen for an apple turnover. In making these choices, she relies on a(n) ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 39) Jason believes he is responsible for his actions and will conduct extensive searches before making a purchase. Emmy’s favorite phrase when confronted by the need to make a decision is “Whatever you want.” In marketing terms, Jason is said to have a(n) ________ and Emmy a(n) ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 40) In the consumer decision process, we decide how much time and effort to expend searching for information based partly on ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 41) Holly has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new neighbors and even several strangers with curly hair to learn where they get their hair cut. She chose to spend considerable effort finding a new hair stylist based on the________ associated with her purchase decision. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 42) Before flying, Jesse researches the types of planes the airline uses, scans the plane for obvious defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jesse probably has a misguided sense of his ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 43) Every year before he starts his snow blower, Ganesh has a repairman put a new battery in it. Ganesh is most likely concerned with ________ risk. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 44) Lakia is a travel agent. Whenever she sells an expensive vacation honeymoon package, she encourages her customer to buy travel insurance, which provides reimbursement in case the trip must be cancelled due to illness or another emergency. Lakia is trying to reduce her customers’________ risk. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 45) Pedro was afraid his new condominium would look shabby to his future in-laws, so he had the carpets professionally cleaned just before their visit. Pedro was addressing his________ risk. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 46) When Rafi decides to purchase a new television, he chooses one that comes with instructions and hardware for mounting it securely to the wall. What type of risk impacted his decision? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 47) Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 48) When Danielle decided to buy a new television, she considered all the brands she could recall seeing advertised. The products she recalled represent Danielle’s________ set. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 49) When Anthony decided to buy a new television, he thought about all the brands he could recall seeing advertised, but he would consider only those brands he could buy at his local electronics store. The brands he considered represent Anthony’s________ set. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 50) An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 51) Old Navy constantly reminds its online customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Old Navy is trying to improve its ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 52) Marketers particularly want their brands and products to be in consumers’________ sets. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 53) Tia is in the process of buying a new refrigerator. There are many possible refrigerators to choose from, but she is focused on the few that will fit into her existing space. These make up her________ set. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 54) Each year, the Wall Street Journal provides a set of guidelines for purchasing a computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 55) ________ attributes are product or service features that are important to buyers and that are used to differentiate among choices. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 56) David and Micah got married last year and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 57) Chimelu prefers clothes made with 100 percent cotton, but he will sometimes buy clothes with less cotton if they are less expensive. Chimelu uses________ to decide which shirts to buy. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 58) Matt flies regularly between Charleston, SC and St. Louis, MO. He usually uses Southwest Airlines and has a lot of Southwest Rapid Rewards points (Southwest’s frequent-flyer program). Still, he uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Matt uses________ to decide which airline to fly. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 59) Li Ming is buying a laptop computer to take on trips. Although she has looked at several brands, she won’t buy a computer that weighs more than four pounds. Li Ming is basing her decision on ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 60) There are five types of risks associated with purchase decisions.________ risk best describes a situation where the brakes on your new car stop working while you’re driving down the street. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 61) Ashley is considering buying a hybrid car, but she’s not sure she believes the gas mileage estimates. Ashley is concerned about ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 62) What attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 63) ________ are the three types of attribute sets. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 64) While on vacation, Isabel had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Isabel simply purchased another camera just like her old one. For Isabel, the________ was low. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 65) Another name for physiological risk is_______ risk. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 66) Marketers are particularly interested in postpurchase behavior because it ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 67) Sometimes consumers have second thoughts after buying goods, especially if those purchases are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 68) Many teenagers have clothes they purchased in the past that they “would not be caught dead in” today. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 69) Postpurchase cognitive dissonance is especially likely for products that are ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 70) Marlon greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he has on the menu that day. He also has a database with their birthdays and offers them free pastries on their birthdays. Marlon hopes this attention to his “regulars” will encourage them to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 71) Known as “Black Friday” across the U.S., the day after Thanksgiving is marked by special deals in most retail stores, including deep-discounted products available in limited quantities, called “doorbusters” designed to get shoppers into the store. But one danger of running out of the doorbuster deals is that a shopper may become angry or discouraged at failing to get the special item and decide not to do any more shopping. This is an example of the impact of________ on the consumer decision process. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 72) Marketers frequently design customer relationship management programs to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 73) Marketers fear negative word of mouth because when consumers are dissatisfied, they ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 74) Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 75) Which statement is true? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 76) Maslow’s hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 77) After Hideyo graduated from college, she found a steady and well-paying job, got married and began to raise a family, and began to receive recognition at work and in her community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Hideyo is moving up to what level on Maslow’s hierarchy of needs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 78) What term refers to a need or want strong enough to cause a person to seek satisfaction? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 79) There are approximately one and a half billion people living in India. It is estimated that only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow’s hierarchy, most of the other Indian consumers are primarily addressing their________ needs. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 80) Negative attitudes are typically difficult for marketers to change because ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Although he has never owned a BMW, Ravi thinks they are poorly made and have many mechanical problems. For BMW to sell Ravi a car, the company would need to change the ________ component of Ravi’s attitude. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Craftsman power tool users tend to like the company and love its products. Craftsman has nurtured this ________ component of its customers’ attitudes. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What term refers to the process by which consumers select, organize, and interpret information to form a meaningful picture of the world? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort. Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth. The two groups have different ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ________ refers to a change in a person’s thought process or behavior that arises from experience. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Nick wanted to impress Amber with the perfect engagement ring. He had been saving money for months, and noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Marketers call this process ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which concept refers to the way consumers spend their time and money to live? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Katalin bought Vans shoes because she felt they were perfect for her recreational skateboarding. Drew bought the same kind of shoes because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Drew’s behavior is ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A consumer’s external social environment includes ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Hannah’s spending decisions are heavily influenced by her family, her peers, and her religious education. These influences on her spending decisions are all ________ influences. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Anita and her fiancé, Kai, are planning their wedding. Anita knows her father wants her to have a traditional church wedding with a Roman Catholic priest officiating. Anita would like to have an informal ceremony at a vineyard, since that type of wedding has become popular with her friends. Furthermore, Kai is from Thailand and would like to have a monk officiate. Anita and Kai’s wedding decisions are most influenced by ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many Hollywood celebrities were among the first to buy electric and hybrid vehicles. These stars often become ________, influencing other consumers’ behavior. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The shared meanings, beliefs, morals, values, and customs of a group of people constitute its ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company’s latest product offering. The firms hope these “models” will serve as a(n) ________ and influence consumers. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before going on his first business trip to India, Gina asked her Indian American friend to advise her on customs and values common among the Indian businesspeople she likely will encounter. Gina is trying to avoid ________ business blunders. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the town where Sally Ann grew up, everyone knew everyone else, no one locked their doors, and a person’s word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Sally Ann had to adjust to ________ differences. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The traditional marketing strategy of selling sunglasses when it is sunny outside is an example of how ________ factors influence consumers’ decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ________ factors override, or at least influence, psychological and social issues. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Evie is about to open a new home goods store. She is making decisions regarding lighting, colors, and layout of merchandise. Evie knows these ________ factors will influence consumers’ purchase decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cormac wasn’t sure what kind of cheese he wanted to get for his upcoming holiday party. It seemed like there were dozens of varieties to choose from. He noticed he could sample a few at a station in the store. He tried five, rejected three, and bought two he really liked. He also ended up buying a different, more expensive kind of cracker after tasting it. Marketers identify this as a success story of the ________ sense. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A home security company will advertise the need for home surveillance products to appeal to which level of Maslow’s hierarchy of needs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Bjork lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Bjork is at which level in Maslow’s hierarchy of needs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Some websites allow consumers to shop while getting opinions from online friends. Which influence on the consumer buying process does this represent? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is usually the first sense triggered in a new setting? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Oliver, a new coordinator at a nonprofit, doesn’t feel his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow’s hierarchy of needs is Oliver trying to work on? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many states have laws regulating the prices businesses charge during emergencies such as hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is a saying, “Never go to the grocery store hungry.” This saying suggests that a consumer’s ________ state may adversely affect purchasing decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| According to Maslow’s hierarchy of needs, ________ needs are the needs people first seek to meet. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In the elaboration likelihood model, ________ yields greater attention and deeper processing and leads to strong attitudes and purchase intentions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are the three components of an attitude? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Rosa donated to the Autism Research Institute. Which component of Rosa’s attitude toward autism research does this represent? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Rick sees a news report about an oil spill in the ocean, and he feels anger at the oil company for being so careless. Which component of attitude does this demonstrate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A(n) ________ affects buying decisions by offering information and enhancing a consumer’s self-image. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement is true about consumers involved in habitual decision making? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The consumer’s level of involvement can lead to two types of buying decisions: ________ or ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Lucia has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Limited problem solving usually relies on ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Last semester, Merced bought her textbooks online and saved a considerable amount of money. Classes start in a few days, and she needs to decide right away how and where to purchase her books. Merced will most likely engage in a(n) ________ process. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn’t planned to buy, or make ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers love consumers who engage in ________, buying their company’s product with little thought or consideration of alternatives. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To attract and maintain habitual purchasers, marketers spend considerable effort ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For which purchase would consumers most likely engage in limited problem solving? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers believe that the decision-making process begins with a consumer’s need recognition. Not everyone agrees. How would you answer critics who believe marketers can force people to buy things they don’t want? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Foxe’s Home Improvement encourages people to test out faucets in the store before installing them in their homes. What process does this demonstrate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the three factors affecting consumers’ search process, and give an example of each. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies. According to the text, what disciplines are most useful to marketers trying to understand consumer behavior? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| You are shopping for a new washing machine. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After her first year in college, Jamala needs to decide on a major. What internal and external sources of information will she use to help her in making a decision? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mercedes-Benz knows that many of its customers today are younger professional people who want the pride of owning a Mercedes. Mercedes-Benz also appeals to its more traditional market: conservative luxury car owners. To be successful, Mercedes-Benz needs to appeal to which type(s) of needs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Cameron has business in San Francisco, she often goes out for a nice meal. When deciding where to go, she usually chooses the local sushi restaurant or the elegant French bistro near her hotel. Do these two restaurants represent her universal, retrieval, or evoked set of choices? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Using dishwashers as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule, and one when the consumer might use a noncompensatory decision rule. For each, briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice. Be specific. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What evaluative criteria would consumers be likely to use in choosing a family doctor? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Kayla decides which airline to use to fly on business from Houston to Chicago, she considers the price, number of stops, and frequent-flyer miles she will earn. However, earning frequent-flyer miles is the most important factor for her. Is Kayla using a compensatory or noncompensatory decision rule? Explain your reasoning. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Define postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What impact does setting unrealistically high consumer expectations have on both the firm and the consumer? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Mike operates a fishing resort in Key West, Florida. Few guests visit this remote resort more than once, but Mike has his assistant email recent customers each month to see how satisfied they were with their stay at his resort. Why would Mike spend effort on past customers if few guests come more than once? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Assume you are the manager of a resort property that is close to the beach, to several historic attractions, and to a few luxury restaurants and stores. How would you manage customer expectations to enhance postpurchase satisfaction? Be specific. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Kevin’s Handyman Service is considering using the slogan, “We fix it the first time, every time.” Why might this slogan be a bad idea if Kevin wants to maximize postpurchase satisfaction? Create a better slogan for Kevin. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| At a convenience store, Rosie bought a bag of snack chips she had never tried before. Driving down the road, Rosie opened the bag, took a bite, and realized she had purchased pork rinds by mistake. Being a vegetarian, Rosie threw away the chips. Rosie felt very little buyer’s remorse and soon forgot about the experience. Why? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Often political candidates position themselves as “outsiders,” not part of the establishment. These candidates assume that voters have a negative attitude toward incumbent politicians (i.e., those currently in office). Describe three components of attitudes voters might have toward incumbent politicians. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the role attitudes play in consumer decision making. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the impact the sensory situation has on consumer behavior. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When major golf professionals use a new club, sales of that club typically jump rapidly. What type of social influence do golf professionals represent for average players? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Several years ago, BMW produced The Hire, a series of short films that were distributed online. The purpose of the film was to make the BMW brand relevant to young males who, BMW hoped, would become interested in the brand and would be more likely to purchase a BMW in the future. The films were directed by popular action-film directors of that time and showed the BMW engaging in high-speed chases and other high-adrenaline situations. No actual product information was provided. BMW made it easy for site visitors to share the videos with friends. The films were viewed millions of times, and BMW considered it a highly successful promotion. Of the factors affecting the consumer decision process, which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| List the five psychological factors that can influence purchase decisions and give an example of each. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Deanne knows habitual purchasers make great customers for her bakery. How can Deanne attract and maintain habitual purchasers? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Using examples, describe the difference between impulse buying and habitual decision making. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For years, Korinna sold new cars, but she and her husband recently grew tired of city life and moved to a beach town. Now she sells hand-made jewelry at an open-air market near the ocean. To be successful, what will Korinna have to recognize about the difference between consumers’ problem-solving processes for cars and costume jewelry? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For many American consumers, the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision. How does this change the way retail stores should display and sell computers? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Annie has spent the morning busily preparing for her annual holiday party. Around noon her stomach rumbles, and she realizes she hasn’t eaten anything all day. What stage of the consumer decision process is Annie most likely in? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While busy preparing for her annual holiday party, Josie realized she hadn’t eaten yet that day and was hungry. Josie began thinking about whether she should run out for fast food or look through the leftovers available in her fridge to eat. What stage of the consumer decision process is Josie most likely in? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which scenario would occur during the alternative evaluation stage of the consumer decision process? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Josiah spent the morning preparing for his annual holiday party. After realizing he hadn’t eaten all morning because he was so busy, he decided against running out for a quick meal at a fast-food restaurant and instead ate some leftovers from his fridge. After his meal, Josiah was happy he saved some time and money by eating at home. What stage of the consumer decision process was Josiah most likely in? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a manufacturer offers a money-back guarantee on the purchase of its products to show that the products will perform as expected, it is most likely attempting to alleviate which risk? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| External agencies and government bodies publish safety ratings for cars to help consumers avoid ________ risk. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Because not all purchase intentions result in an actual purchase, retailers calculate the ________ to measure how effectively an intention to purchase a specific product results in a completed purchase. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Customers are more likely to talk about service that exceeded their expectations than about service that did not meet their expectations. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Chic Girl Hair Company just released its new air drying and styling brush, which allows users to dry, curl, and style their hair all at once. Each brush comes with a user manual that includes written instructions on how to use the brush, as well as a link to the Chic Girl website that has video tutorials for creating different looks. Chic Girl is using the manual and video tutorials to ensure ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While out shopping with some friends, Bianca bought an expensive, fancy dress even though she doesn’t have anywhere to wear it and wasn’t sure the color looked great on her. Once she got home, Bianca became more uncomfortable with how much she spent on a dress she didn’t really like or need, so she decided to return the dress. Bianca is likely taking this step to ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After purchasing a new sticker for her laptop, Kristal looks up the artist online and purchases more of their artwork. What postpurchase outcome does this demonstrate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To reach more health-conscious consumers, Subway created an ad promoting its multigrain bread as a nutritious option to help you get fit and included the tagline, “The Finish Line Starts Here.” Which of the needs in Maslow’s hierarchy of needs does this ad aim to address? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While browsing in a bookstore, Amanda sees a new sci-fi thriller that looks interesting. On the back cover are several quotes from book critics who call it exciting and one of the best books of the decade. Amanda comes to believe the critics must be correct and this new book will be a good read. This is an example of which component of an attitude? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Carrie is waiting in line to check out at a home goods store. While in line, she sees a coffee mug that says, “Java nice day!” Carrie loves coffee and thinks the mug is funny. Although Carrie only went to the store to buy a new bathmat, she grabs the coffee mug on her way to the cash register. This is an example of ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms would prefer to manufacture in a country that has a trade surplus, or a higher level of imports than exports. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Emil wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the public institutions and water and power lines in each country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs artificially lower the prices on imported goods and make them more competitive. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A trade agreement is an intergovernmental agreement designed to manage and promote trade activities for a specific region. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The BRICS countries are Bolivia, Russia, Italy, China, and Switzerland. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| China’s gross domestic product is growing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Currently, Brazil is the world’s fifth-largest economy. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Russian invasion of Ukraine in 2022 has not significantly affected Russia’s economic situation. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins when a firm receives an order for its product or service from another country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Exporting means producing goods in one country and selling them in another. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For companies like McDonald’s, global franchising entails lower risks and requires less investment than does opening units owned wholly by the firm. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| There is only one global product strategy: to sell a product or service similar to that sold in the home country but include minor adaptations. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An effective global pricing strategy can be easily established by setting the same prices in every market around the world. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| To maximize potential, segments and target markets only need to be defined by geography. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In some European countries, retailers can’t sell below cost, and in others they can’t advertise “before” prices if the product hasn’t been sold at that price for two weeks. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global supply chains that involve wholesalers, exporters, importers, and different transportation systems generally lower costs and prices for products. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 19. Globalization refers to the processes by which goods, services, capital, people, information, and ideas ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 20. The components of country market assessment include ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 21. Which term best describes the Big Mac Index? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 22. Esther is conducting an economic analysis on Thailand. In doing so, she will look for information about the real income, market size and population growth rate, and ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 23. When determining the market potential for a particular product or service, a firm should use ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 24. Which of Geert Hofstede’s cultural dimensions refers to a willingness to accept social inequality as natural? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 25. Manufacturers would prefer to produce in a country with a trade ________, because it signals a greater opportunity to export products to more markets. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 26. The most common measure of size and market potential of an economy is a country’s ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 27. To reach more customers in India, which represents a vastly promising market but where the GDP is less than $2,500 per capita, Netflix offers subscription plans priced lower than those offered in the United States. This market is known as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 28. A developed nation imports more goods than it exports. This is known as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 29. A plastics company is examining a potential foreign market for exporting its goods. In its research and evaluation, it finds the other country imports more goods than it exports. Which type of metric does this demonstrate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 30. GDP is defined as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 31. Gross national income (GNI) consists of GDP ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 32. According to ________ theory, if exchange rates of two countries are in equilibrium, products will cost the same in each country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 33. Economic measures like GDP and GNI do not fully account for a country’s economic health because they measure only ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 34. Today, many developed countries are experiencing ________ population growth. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 35. Hunter is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 36. The shift of population from rural to urban areas helps global marketers by ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 37. When considering global marketing opportunities in Malaysia, Robert asked the question, “How will we get it there?” Robert is concerned about ________ capabilities in Malaysia. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 38. Overall, ________ affects every aspect of consumer behavior: why people buy; who is in charge of buying decisions; and how, when, and where people shop. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 39. When Annalise evaluated the commercial infrastructure in Bali, she considered its ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 40. Tariffs and quotas are ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 41. Tariffs protect domestic producers by ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 42. A trade deficit signifies ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 43. When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. This could be the result of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 44. In most cases, countries use tariffs to reduce foreign competition, but tariffs also are used ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 45. The government levies a tax on imported tires in order to make the imported goods more expensive than domestic goods. This type of governmental action is called ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 46. A ________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 47. Because they inhibit trade, some firms, both within and outside the U.S., may suffer substantial losses as a result of poorly designed ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 48. When the value of the dollar declines in relation to foreign currencies, it benefits U.S. marketers who ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 49. What is a major trade agreement affecting global marketing? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 50. A trading bloc is a group of countries ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 51. A(n) ________ is an intergovernmental agreement designed to manage and promote trade activities for a specific region. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 52. Global businesses often find it particularly difficult to understand the ________ of a country’s culture. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 53. Which of Hofstede’s cultural dimensions concepts refers to the extent to which society allows for the gratification of fun and enjoyment needs or else suppresses and regulates such pursuits? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 54. Carly narrowed the issues to cultural factors, and considered the two levels of culture: ________ and ________. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 55. Geert Hofstede’s cultural dimensions concept focuses on six dimensions of ________ in a country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 56. What is included in Hofstede’s cultural dimensions? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 57. Marketers sometimes use Hofstede’s cultural dimensions to design marketing campaigns ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 58. Which statement best describes the impact of culture on consumer behavior? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 59. Why should marketers be aware of the BRICS countries? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 60. Which statement about India’s population is true? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 61. ________ is one of the fastest-growing markets and has one of the youngest populations in the world. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 62. What situation has recently had an impact on Russia’s economic situation? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 63. What do the BRICS countries have in common? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 64. Which statement is true about Russia? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 65. What is currently a negative factor for foreign investment in India? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 66. Which is a potential negative factor for foreign investment in China? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 67. A company is assessing opportunities in the BRICS countries and determines that ________ is one of the youngest populations in the world and is increasingly adopting global attitudes. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 68. A technology company plans to outsource its production-related tasks to a BRICS country. It is assessing opportunities and is attracted to this country due to its population of young, well-educated, technically-skilled workers who are fluent in English. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 69. Which statement is true with regard to growth in global markets? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 70. Which BRICS country’s economic growth in the 21st century can largely be attributed to the expansion of its literate population and the impositions of social programs that have allowed more than half of its 217 million citizens to enter the middle class? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 71. Brazil’s rate of economic growth is slowing, due to some ineffective state policies, its inability to address global inflation and supply bottlenecks, and ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 72. A U.S. firm is analyzing its business prospects in China. Marketing executives understand which statement to be true of this potential market? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 73. Following decades under a communist regime, which country’s leadership embraced market-oriented economic development in the 1970s? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 74. Which country has a rapidly aging population due to a former one-child policy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 75. Once a firm has done an analysis of the most viable markets for its products, it then must ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 76. Shakira wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 77. Darwin, a former retailer, has been living in the United States for six years and wants to start a business. He does not have an existing firm or a product, and he doesn’t have a lot of capital and is risk-averse, but since he loves KFC food, he most likely decides to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 78. Janee’s Jewelry has 49 stores in the United States and wants to expand globally. Janee’s wants to achieve the highest possible returns and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores. The most likely global entry strategy for Janee’s is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 79. Generally, firms entering foreign markets begin with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 80. When entering a foreign market, the strategy with the least financial risk is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global expansion often begins with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many of the best-known U.S. retailers have contractual agreements with another firm or individuals, allowing their businesses to operate overseas. These companies expanded globally using ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Capri is assessing global entry strategies for her organic food business. She does not want to take a lot of risk and she is willing to limit her control of international stores. Capri will most likely use a(n) ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement reflects a disadvantage of franchising for the franchisor? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a firm pools its resources with that of a local firm to enter a new market, they create a(n) ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| India, like some other countries, may require entering firms to create ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the five strategies for entering new markets creates the greatest potential risk? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is a global entry strategy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries, this is known as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement best describes the direct investment global entry strategy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Turner Systems of Seattle, Washington, and Northern Communications of New Delhi, India, entered into a relationship, they both continued to develop market-ready infrastructure and network solutions for customers. However, they relied on each other to provide the training and skills that one or the other might have lacked. This relationship is best described as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ________ offers the firm complete control over its operations in the foreign country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| EFG, Inc. wants to expand into the South American market. It has the financial resources, wants to control business operations, and has had considerable success marketing to the Latino population in the U.S. EFG will likely use ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An exercise equipment company decides it wants to enter a foreign market. It chooses to maintain complete ownership of all aspects of operations, even though doing so is expensive and exposes the company to high risks of loss in the event of economic trouble in the foreign market. Which marketing approach does this demonstrate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When entering into a franchise agreement, what term is used to refer to the firm or individual that is granted the right to operate a business using the franchise name and business concept? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement best describes global expansion through a strategic alliance? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Kolstad, Inc. is collaborating with a competitor on a globally based opportunity for mutual benefit, but the two competitors are not investing in one another. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Big Mac Index is a novel measure of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In a(n)________, the burden of ownership, control, and profits are shared. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Cultural nuances, subcultures, and consumers’ different views of their roles in different countries can make________ more complicated. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement regarding global segmentation, targeting, and positioning is true? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are the two components of a global marketing strategy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The most important consideration when a firm chooses a global product strategy should be ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The number of firms with which the seller needs to deal to get its merchandise to the consumer determines the complexity of the ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| While U.S. consumers may be familiar only with dark, white, and milk chocolate Kit Kats, in Japan the Kit Kat is so popular that Nestlé Japan has produced more than 300 different flavors of the candy bar since 2000. Many of these flavors are only sold in Japan and appeal to Japanese tastes and traditions. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A beverage company sells its drink overseas under a different name, because the name they use in the United States sounds like an impolite word in the local language. This decision relates to a global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tariffs, quotas, government restrictions, and currency exchange policies affect global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global pricing strategies should strive to be consistent with ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global marketers are under constant pressure to simplify supply chains to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Distribution in less developed countries typically is more complex because ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Serena developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Serena cautioned against doing so, most likely because ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Global localization refers to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Referred to as________, some firms sell similar products globally but make minor adaptations for products sold in the host country. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Brands can be extremely valuable domestically but challenging internationally. Companies can help overcome language difficulties in using brands by ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When IKEA opened its store in India, it added some features geared to Indian culture, such as offering vegan Swedish meatballs. This was part of IKEA’s global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Devon Handcrafted Furniture planned to sell its dining sets around the globe. What would be an example of global localization of these dining sets? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The level of economic development, as well as differences in product and technical standards, helps determine the need for and level of product ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If you visit a KFC restaurant in China, along with KFC’s standard menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. This is an example of which global product strategy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A tire company sells the same tires globally, but makes minor adaptations for countries with poor roads and bridges. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which of the BRICS nations is most literate? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Hometown Manufacturing learned when selling overseas that local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| China has three main languages and many more dialects. This presents a particular challenge to developing a global ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What fundamental changes are contributing to the current growth of global markets? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What metrics of output would you use to evaluate the economic potential of a new global market? Explain each measure. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Assume you are advising the Namibia government about trade policies. What options does the government have? Which would you recommend to stimulate the domestic economy? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the value of Geert Hofstede’s cultural dimensions concept to global marketers? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are Geert Hofstede’s six cultural dimensions? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What sociocultural concerns are raised in international marketing that go beyond promotion and advertising? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tori has been asked to evaluate the economic potential of Andorra as a market for her company’s products. What three categories of economic factors will she assess? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Explain purchasing power parity. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the purpose of trade agreements and give an example of the changes that are occurring in these agreements. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the process of exchange control and explain how it affects U.S. companies’ ability to conduct global business. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Explain the difference between a trade deficit and a trade surplus. If a firm wants to manufacture in another country, which of these trade situations would it prefer? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Briefly describe the four key elements of a country’s infrastructure that would concern marketers. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Why is a country’s infrastructure an important consideration to global marketers? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are tariffs and how do they affect markets? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Many English-speaking countries, such as the United States, cluster high on individualism but low on power distance on Hofstede’s cultural dimensions graph. What does this mean to someone looking to market a product in these countries? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How is the retail landscape in India changing? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| You have been hired to pursue international marketing for a small furniture manufacturing firm. The owner, who is reaching retirement age, does not like to take on risky business ventures. Her son, though, likes to take risks; he feels it’s a good way to earn a greater return. What entry strategy would the owner want to pursue, and what entry strategy would the son want to pursue? How might you resolve the differences? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Nadia is assessing global entry strategies for her pottery business. She does not have significant capital for expansion and does not want to take a lot of risk. She is also willing to limit her control of international stores. What are her global entry options? Given her situation and priorities, which option is most logical? Why? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When and why do many American firms begin their global expansion efforts by exporting? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the difference between a strategic alliance and a joint venture. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are the pros and cons of a franchising contract for global expansion? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a company has decided to sell in a foreign country, it must determine the best mode of entry. List each mode of market entry and give an example for each. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| List the three potential global product strategies a firm can employ. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How could a marketer adapt a product to appeal to international markets? Give an example. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Explain why language can be particularly vexing to advertisers. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What would it mean if Domino’s adopted a global localization strategy for global sales of its pizza? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The text states that even among English speakers, there can be significant differences in the effectiveness of advertising campaigns. Why is this true? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Provide an example of when a product would require a more localized advertising approach. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The Economist’s Big Mac Index, which suggests that exchange rates should adjust to equalize the cost of a basket of goods and services wherever it is bought around the world, is an example of which of the following metrics? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In terms of market size and population growth rate, what factor affects the marketing of goods and services? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which component of a country’s market assessment includes time orientation, indulgence, and masculinity? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which country is the newest addition to BRICS? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| ______ has a relatively small population and GDP compared with the other BRICS countries, with fewer than 60 million residents and ranking as only the 32nd largest economy. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| South Africa’s economy has remained relatively stagnant over the past decade due to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The music streaming service Spotify and the ride-sharing app Uber have a unique partnership that allows Uber customers to use Spotify to control the music during their ride, although each company still operates independently. This is an example of a(n) ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Exporting is an entry strategy that requires ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| For many years, Guinness only brewed its beer in Dublin, Ireland. The brewery would then send its beer to retailers all over the world. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Spotify and Microsoft partnered to give Xbox Game Pass Ultimate members free access to Spotify Premium for six months. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The retail company Zara’s products are relatively inexpensive in its home country, Spain, but are more expensive in North America because of transportation expenses and currency fluctuations. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 68. What are the risks associated with global franchising? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps that must be followed in order without omitting any steps. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Rainier is looking at the results of a syndicated study conducted two years ago. He is looking at primary data. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Corrine is analyzing and interpreting data. In the process, she is converting data into information. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Agatha decided to survey all freshman students at her college to find out how freshmen in general adjusted to college life, she was choosing her sample. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Secondary data include external as well as internal data sources. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The terms external secondary data and syndicated data mean the same thing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When companies store information on customers’ purchase histories in large computer files, it is known as data warehousing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jerry is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Therefore, Jerry should begin by conducting quantitative research. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Maria is in a group of 10 people being asked questions by a trained moderator. She is part of an in-depth interview group. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| An example of sentiment analysis is when survey data are analyzed in depth to determine consumer attitudes toward a product. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A disadvantage to using secondary data is that they might not be precisely relevant to the information needed. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data breaches have become less common with the advent of new data analytics tools. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The first step of the marketing research process is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Political candidates have used marketing research for decades to help them understand ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Tabatha subscribes to an Internet service that alerts her whenever other firms in her industry are quoted in the media. Tabatha is using this type of marketing research primarily to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Every month, Dr. Crawford takes his staff to lunch and asks them to share patients’ comments and concerns. Dr. Crawford most likely uses the lunches as an informal marketing research effort intended primarily to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Data collection begins ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The marketing research process follows five steps, and researchers ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The first question a marketing researcher should ask before embarking on a research study is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Assuming a marketing research study will answer important questions and reduce the uncertainty associated with a proposed project, the next question that needs to be addressed before starting the study is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ivory and Gerald are working on a research project to determine customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Businesspeople tend to be cautious before embarking on a marketing research study, recognizing that primary research is often ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When Alphie began her research to decide if she should open a tea shop in the center of town, she chose a group of customers to survey who represented her customers of interest. This group is called ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Eileen runs a juice bar near a gym, and she wants to know which juices her customers would prefer to drink post-workout. She researches trends to find out what other juice bars have experienced when catering to a fitness clientele. This type of research would be considered ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| You work for a company that sells jewelry. Your manager asks you to conduct research on furniture sales in your area. The problem with this research objective is that ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing executives at Duracell want to analyze the number of Energizer customers who switched to its battery when Duracell was offered at a deep discount. What data would likely show this information? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The manager of a company selling Internet service in rural U.S. markets asks you to conduct survey research into the question, “What percentage of people in Indiana live in communities of fewer than 12,000 people?” The problem with this research objective is that ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| After defining objectives and research needs, the next step in the marketing research process involves ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| During the research design step of the marketing research process, researchers identify the type of data needed and ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ravi’s custom auctioneering service provides online auction selling assistance. Ravi plans to conduct marketing research to determine which auction site is best for his customers. His next step is to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Company sales invoices, census data, and trade association statistics are examples of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is an example of secondary data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a wireless company had 100 million subscribers at the end of the year, and 3 million of its subscribers left its service, it would have a churn rate of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Before deciding on a new promotional campaign, Sonja’s Cards looked at its customers’ buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Sonja use to make sense of the data that were available? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Scanner data are used in quantitative research obtained from scanner readings of Universal Product Code (UPC) labels at checkout counters. The data from these purchases are likely to be acquired by leading marketing research firms such as________, which use this information to help firms assess what is happening in the marketplace. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Both major political parties have developed proprietary databases that contain vast information about voters, broken down by demographic and geographic information. This kind of information is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Faysal needs to find information about income and age distribution in Cook County, Illinois. The best source of secondary research of use to Faysal is likely to be ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Commercial research firms, such as IRI and Nielsen, are sources of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Noah is looking for data to help with a new marketing research study. When reviewing existing secondary data from a past research study, Noah should pay careful attention to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A marketing research project often begins with a review of the relevant________ data. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Imagine you currently operate a coffee shop, and you want to add another shop in a new location. You need to obtain data to determine the size of your potential market. Which data source would you most likely use? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| With more than 300 million active customers and billions of pieces of shopping data, Amazon qualifies as a_______ data user. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Renaldo is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Through analysis of sales data, a retail store found customers who bought peanut butter also tended to buy bananas. This store was engaged in ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Walmart is known for its efficient logistical systems. Every time consumers buy something, that purchase is recorded and sent to company headquarters, where it is used to generate reorders to vendors. In addition, customers’ billions of purchases are analyzed to uncover patterns of consumers’ purchasing behavior. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If a firm has demographic and purchasing information about its customers, the firm can use data mining techniques to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Secondary data include______, such as U.S. Census data, as well as_____, such as sales transactions. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Jake is the marketing manager for a moderately well-known jazz trio. He wants to know more about industry trends including sales by different musical styles, online downloads, and concert attendance. Jake will most likely use________ to gather this type of data. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Each time you go to the grocery store and have your purchases scanned while using a loyalty or bonus reward card, you are contributing to a database that can help marketers determine ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement best describes secondary data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The number of participants who discontinue their use of a service divided by the average number of total participants is called ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which data source would be considered external secondary data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which type of data would be the best choice for Burger King fast-food restaurants if the headquarters office wants to know how many hamburgers versus chicken sandwiches it sold in past years? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A restaurant chain is working to improve the quality of its food and service. To track its progress, it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The term________ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Hasbro wanted to determine if a new toy would appeal to preschoolers, so it put six 3-year-olds in a room with several toys and waited to see which ones they played with. What form of research is this? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A beverage company creates a new flavor of energy drink. As part of its market research, it sends out a questionnaire with multiple-choice questions to customers to gather information about their preferences. What type of quantitative research is this? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When a research team has gathered data for specific research needs, this is known as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which question is unstructured? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| McDonald’s introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald’s sells only unhealthy food. Suppose that McDonald’s, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether or not consumer perceptions are improving. This would be an example of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How might a book publisher use blogs in its marketing research efforts? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What type of interview contains a small group of participants and a trained moderator that guides the conversation? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which type of research provides the information needed to confirm insights and hypotheses and help managers pursue appropriate courses of action? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which type of research would be considered quantitative research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which type of research is considered qualitative research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When the marketing research problem is not clearly defined, a researcher will likely engage in________ research. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Recently, the number of students enrolled in the English program dropped while enrollment in the computer science program increased. The chair of the English department will probably use________ as a first step to gain a better understanding of why enrollments are changing. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Quantitative research offers a means to confirm ideas through ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Clothes Horse clothing store is in a strip mall. The owner wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, the owner will most likely use ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which statement is true about quantitative research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The purpose of________ is to provide information needed to confirm insights and hypotheses generated and help managers pursue appropriate courses of action. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Old Town Bakery is trying to determine what price to charge for its cookies, so the manager places a low price on them and raises it each week, keeping track of how many she sells. Then she determines what her cost was for the cookies and determines which price was the most profitable. What form of research was the manager conducting? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Qualtrics and SurveyMonkey are examples of ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Which question is unstructured? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are________, observation becomes particularly useful in understanding consumers’ preferences. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| When consumers are unable to articulate their experiences,________ becomes particularly useful in understanding consumers’ preferences. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 1. Using________, trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 2. Oscar is responsible for marketing research for a midsized manufacturer of prefab housing. His boss asked him to cut back expenses, especially in marketing research, asking “Why can’t you just use information off the Internet? There’s plenty out there.” What is Oscar’s best response to try to get his boss to change his mind? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 3. Social media monitoring, in-depth interviews, and focus groups are all________ research methods. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 4. Jiang wants to collect considerable information about the current opinions of his 10 most important customers. Jiang will probably use the________ research method. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 5. Which research method would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 6. When the detailed opinions of a few industry experts or experienced consumers are needed,________ is(are) often the best qualitative research method. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 7. A typical focus group has________ members. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 8. Vineet stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, he asked them what they bought and how they came to the decision to buy that item. What form of research was Vineet most likely conducting? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 9. Firms engaged in sentiment analysis are analyzing data collected from ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 10. Bob wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured survey but is not sure what responses to include for each question. Bob could use________ with a few professors to help him develop his survey. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 11. Hermione manages an upscale women’s clothing store. She wants more information about her customers’ general feelings about upcoming fall fashions. Hermione will most likely use________ to gather this type of data. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 12. After reviewing the existing data on seasonal spending by his company’s customers, Kyle decided he needed new information collected to address his research questions. Kyle will need________ data to address the questions in his marketing research study. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 13. A(n)________ is a small group of people brought together for an intensive discussion of a topic. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 14. In a focus group, researchers usually videotape or audiotape the session in order to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 15. Sergio is concerned about a competitor’s new line of outdoor barbeque grills that provide most of the same features as his products. Sergio might consider using________ to gather qualitative information from consumers about the competitor’s offerings. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 16. Chanel has hired a marketing research company to bring together a small group of candy consumers and get feedback on the three new advertising slogans her firm is considering. The marketing research firm might conduct a(n)________ to provide the information Chanel has requested. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 17. When conducting a research study attempting to understand what features were most important to automobile consumers, O’Donnell Research used a questionnaire containing________ questions, with a predetermined set of response options. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 18. Giancarlo had no idea how consumers would respond to a survey about attitudes toward a program opening up space travel to private citizens. He could use________ to allow respondents to answer in their own words. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 19. The owner of a BMW dealership wanted to know why consumers chose his company to purchase a car from. He was fairly sure that most customers had one of three reasons—service, reputation, or location—but wanted to know which was revealed as the most frequent reason for purchasing. The owner will probably use a survey with________ questions to address his research problem. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 20. In the Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n)________ marketing research method. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 21. Which guideline should be followed when developing a marketing research questionnaire? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 22. In questionnaire design, a question such as “When was the first time you went to a dentist?” ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 23. In questionnaire design, a question such as “Advertising is the best part of the business program, isn’t it?” ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 24. In questionnaire design, a question such as “Do you like Five Guys’ hamburgers and fries?” ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 25. In questionnaire design, a question such as “Do anti-lock braking systems reduce car accidents?” ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 26. Carlie wants to survey recent customers about the quality of service they received at her small bakery. She has customers’ mailing and email addresses. Carlie will likely use an online survey primarily because it offers ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 27. ________ research is a type of quantitative research that manipulates variables to help determine cause and effect. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 28. Daisy is the campaign manager for a congressional candidate. She wants to know how voters across her district are reacting to recent sexual harassment scandals involving politicians. Daisy will most likely use________ to gather this type of data. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 29. A major advantage of primary data collection is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 30. ______ is a disadvantage of secondary research, while________ is a disadvantage of primary research. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 31. A major disadvantage of primary data collection is ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 32. Darby is reviewing an accumulation of collected data. He wants to be sure that this data has been collected from trustworthy sites. On which of the five Vs of big data should Darby focus? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 33. A valuable use of big data involves how data collected from social media communities allows you to ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 34. ________ provides data from devices such as driverless cars and voice-activated in-home assistants, like Siri and Alexa. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 35. What kind of tools help marketers make sense of data and use it to make appropriate business decisions? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 36. Kohl’s wants to target the unique customers that shop in each store. To distribute the correct colors and styles of clothing to each area, Kohl’s uses ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 37. What is the difference between prescriptive analytics tools and actions analytics tools? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 38. Which guideline is provided by the American Marketing Association for conducting marketing research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 39. _______ combines various research and analytics methods (qualitative and quantitative) to address marketing problems. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 40. What type of segmentation did Kohl’s use to create unique assortments for each of its stores? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 41. What is an example of secondary research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 42. A marketing manager has been asked to quickly determine how to increase volume at three stores losing business to a competitor. Which of the 5 Vs of big data is most relevant in this situation? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 43. ________ plays an important part in protecting privacy and requires companies to disclose their privacy practices to customers on an annual basis. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 44. As Heloise determines what type of marketing research she needs, she is particularly interested in gaining an understanding of consumer purchasing decisions related to her products. She decides social media is the best medium to get the information she requires without spending a lot of money. Heloise is most concern with the________ of the research. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 45. Companies are legally required to disclose their privacy practices to customers on a(n)______ basis. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 46. From charitable giving to medical records to Internet tracking, consumers are more anxious than ever about ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 47. The more data there are available to a marketing researcher, the better it can be used to make decisions. This relates to which feature of big data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| 48. When looking at the 5 Vs of big data, the multifaceted forms of the data are referred to as ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| During a recent budget cutting session, the finance manager at a mortgage company proposed eliminating the marketing research budget. You are the marketing director. What general arguments would you use to defend expenditures on marketing research? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are the most important elements in the presentation of marketing research results? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Melanie was extremely embarrassed. She was giving a presentation on certain research findings to the senior executives of the company. The CEO of the company stopped her in the middle of the presentation and said, “This is not what I asked for or needed. This meeting is over. Reschedule the meeting when you’re prepared.” What do you suppose could have gone wrong, and what should Melanie do? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Why would a researcher want to change the sequence of steps in the marketing research process? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing researchers should assess the costs and benefits of conducting research as they define objectives and research needs. What are key benefits and costs? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the difference between data and information? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If senior management already has made its decision, should marketing research be conducted? What questions should be considered? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| If your manager asked you to review invoice data for the last six years to look for any trends or changes, what kind of marketing research activity would you be engaged in? List and fully define the process. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Matteo is analyzing census data, looking for demographic segments that he can target for his new insurance products. For Matteo, what are the advantages of using census data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The CEO of a bank in Illinois approaches the marketing director, explaining the bank is considering expanding into Indiana. The CEO asks the marketing director to design a research project to collect demographic data about Indiana residents by county and zip code. What is an inexpensive option for collecting this data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| The text lists a number of major syndicated data services including Nielsen and IRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What kinds of internal information might be of value to a marketing researcher? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| With a huge influx of Hispanic consumers into the marketplace, the owner of Wilson Motors wants to know if Hispanic consumers make car purchase decisions differently from their other customers. Assuming the information does not already exist, which primary data collection method would you recommend and why? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Define qualitative research and list two examples of qualitative data collection techniques. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| A creative use of social media for marketing research involves building online communities for companies. How does an online community work and what are the benefits of an online community? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| How might Microsoft use sentiment analysis to identify ways to improve its customer service? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| McDonald’s introduced its Favorites Under 400 Calories menu, attempting to change consumers’ negative views of McDonald’s as a seller of unhealthy food. It would like to survey customers to see if attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches—one offline, and one online—that McDonald’s could use to collect qualitative data before designing a survey. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Davio decided to open a health club. His girlfriend Maureen, a marketing manager at a small company, tried to convince him to do some marketing research, but he said, “I know what I don’t like about health clubs; that’s all the information I need. Besides, I can’t afford an expensive research project.” He opened the club in a shopping center about 10 miles from his home. Six months later, his club had very few members and he was running out of cash. List some key types of primary and secondary data Davio could have collected before opening his club that might have helped him be more successful, keeping in mind his limited budget. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What are some of the problems with using secondary data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In what type of research situations would marketing researchers use in-depth interviews? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Lian has just conducted a focus group for Delta Airlines, asking participants their opinions regarding new changes that Delta Airlines is offering its passengers. Delta’s marketing manager wants to use the results of this focus group to justify immediate changes and new promotional strategies. As the marketing researcher, how would you respond? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the best practice for developing a questionnaire? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Why are more and more marketing researchers using online surveys? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| In-depth interviews are expensive and time-consuming. Why do marketing researchers sometimes use in-depth interviews despite these disadvantages? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Ariel is putting together a focus group to discuss students’ concerns about the advertising curriculum. What should her focus group include? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| What is the major advantage of primary data collection, compared to the use of secondary data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Xiao Chen is teaching a marketing course at YVS College. He is discussing the vast amount of digital data to which retailers, service providers, and manufacturers have access. How can he describe the way in which firms have incorporated big data? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Describe the purpose and importance of data analytics. ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketing researchers have access to a great deal of information about consumers. What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Consumers have once-a-year free access to their credit reports. Many consumers who access their credit reports are surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers’ privacy fears? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
| Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information? ((جواب هذا السؤال متوفر للمشتركين فقط لأن حل أسئلة كويز2 تتوفر للمشتركين فقط)) |
